How businesses can use LinkedIn marketing to increase digital presence

Often when it comes to using social media to grow your business, people show their inclination towards Facebook, Twitter, and Instagram and use them for generating leads. LinkedIn is often considered the secondary option. But the fact is that LinkedIn is the most influential business network platform since it has the most lucrative and business-related audiences.

Facebook, Twitter, and other social media platforms are crowdy and noisy, whereas LinkedIn is a service provider company that has a genuine business crowd and can be used to generate leads to promote one's business. Moreover, LinkedIn also helps find personal ways of detecting leads, engaging them, and converting them into customers.

LinkedIn marketing

LinkedIn is different from other social media platforms; whereas other social media platforms focus on leisure and entertainment content, LinkedIn focuses on developing business relationships and growth. LinkedIn offers you different features to grow your business, such as LinkedIn live for hosting a real-time business event, creating pools, a Blogging interface, and many more options. Therefore, a brand that wants to grow its market on LinkedIn needs to create engaging and relevant content to draw traffic to its website, generate leads and focus on building business relationships with potential clients.

Focus on improving your page followers: Increased page followers will help the robust growth of the business, where the focus should be on inviting profile connections to follow your company page. Let the audience know about the most relevant page post to improve your organic search. Page followers could be increased through a blog posts, newsletters and emails.

Publish relevant content on your page: The audience does not spend much time reading through the whole page; therefore, creating the most engaging and relevant content for your company page is essential. The blog post should be fresh and should include insightful content.

Below are the tips for growing and improving your digital presence on LinkedIn:

1. Developing an effective LinkedIn page: First, it is essential to create a LinkedIn page on the website where prospective customers can learn about the product or services. Then the company should focus on creating relevant and engaging content to attract customers.
2. Refining your Page: The page should be optimized from time to time by adding the organization's latest achievements, experiences, and collaborations since it would add relevance to your profile.
3. Define your goals and your audience: It is crucial to generate the content keeping your audience in mind. Once the company has set its business target, it can focus on the target audience easily.
4. Optimization of page: This is the most crucial step since it is only through page optimization that you can gain visibility among customers, for which it is essential to use the correct keywords. Using the keywords that customers might use to search for products or services will help you get recognized by them, which could be done through the About page on the LinkedIn profile.
5. Use media and images: Images attract customers six times more than text-only content; therefore, creating an image collage or video will ensure you attract a large number of customers. Also, developing live videos will generate more comments and likes than regular videos on LinkedIn. Along with this, putting PowerPoints showcasing brand uniqueness will attract customers.
6. Develop LinkedIn ad campaigns: LinkedIn is a big advertainment platform, and achieving marketing goals is incomplete without relevant ad campaigns. You can use sponsored content and run a self-service ad campaign on LinkedIn. This is powered by a campaign manager who will help you set your budget.
7. Use hashtags to improve your leads: In other words, hashtags make it easier for you to find content on a specific subject that may be relevant to your industry. Furthermore, by including hashtags in your content, you enable others to find it, even if they are not personally related to you. On LinkedIn, you can also follow hashtags, enabling postings that include a specific hashtag to appear in your newsfeed.
8. Review analytics: The performance of your strategy can be viewed through LinkedIn analytics, as this will help you understand your audience and the type of content you must create to engage them. You can also use LinkedIn campaign manager to improve the performance of your paid campaigns.

Author: Ashwada Prasad (Sr. Content Writer at Digiworld Ninjas)