How businesses can stand together to embrace a better future

How businesses can stand together to embrace a better future

For me, true success is achieved when the needs of people, planet, and profit are aligned, so it was brilliant to join a room full of like-minded people at the Better Business Act Day event last week.?

Joining the Better Business Act coalition has been such a pivotal part of our purpose work at Virgin . The coalition advocates for legal changes that compel businesses to acknowledge their broader impact. It’s crucial that businesses of all sizes embrace this responsibility and help spearhead the change towards all businesses being a force for good. It catalysed us to change our own Articles of Association (instead of waiting for the legislation to change. It also encouraged us to look even closer at what we can you do to improve the lives of our employees, our customers, and the communities we serve.?

We joined the coalition in its very infancy, and it now has more than 2,500 businesses standing arm-in-arm, ready to embrace a better future. Here’s how you can join us:?https://betterbusinessact.org/act-now/

Cindy Willcocks QN

Changing systems and culture through influencing education; health & social care

5 个月

Here’s to more unconditional love in the world ??

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Sounds like a good initiative, but how do you fulfil the planet part of the "people, planet, profit" commitment when you are the majority owner of a transatlantic airline? Surely, that's not the most planet-friendly business to be in?

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Linda Scott

High Performance Executive and Leadership Coach | Certified Chair? of Advisory Boards - Driving strategic alignment, governance and growth for forward-thinking organisations.

5 个月

Love this! When businesses embrace their broader responsibilities, they truly become a force for good, benefiting employees, customers, and communities alike. ??

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Paul Lewis

Cofounder & CEO @ Seismic | Business as a Force for Good | B Corp, ESG & Net Zero Carbon Partner

5 个月

Great to see you there Holly - inspiring panel session. Much work to do, but the tangible progress is a shining light for many to follow.

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Evelyn S.

Mobile Intelligence

5 个月

Right on point. Fantastic

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