How Businesses are Becoming Masters at Advertising on TikTok

TikTok's algorithm specifically has done a killer job at putting content in front of the right people. As an individual conducting TikTok campaign experiments, I strive to maximize the use of available tools and strategies. Over time, advertising trends have evolved and will only continue to grow and it is imperative for businesses to swiftly adopt these tactics.

Organic Content

Organic content, a prevalent video style found throughout the app, creates a personalized connection between creators and viewers. Given the success of organic content, it is crucial for companies to understand how to harness the power of the app and produce compelling content. Following the 80/20 rule, where 80% of the content focuses on building relationships, proves highly effective. This approach resonates with viewers like myself as it showcases a company's personality and playful side, rather than constantly bombarding us with branded content. I firmly believe this friendly and familiar content delivery method fosters connections without overwhelming users' feeds with ads. When a company appears relatable, it gains a stronger presence in consumers' minds, a principle that holds true for influencer marketing as well.

Influencer Marketing

Have you ever experienced the influence of a celebrity or influencer endorsement leading you to purchase a product? Well, for numerous individuals, this rings true. Influencer marketing has made a significant impact on TikTok, with thousands of creators endorsing various products. Many have even become the faces of renowned brands, such as Charli D'Amelio. This form of marketing has proven effective for people like myself because it involves individuals who hold value in our minds and can sway us through their online presence. Observing influencers promote products that we may not have considered before highlights the immense power they possess. In addition to influencer marketing, users themselves are now beginning to collaborate with brands, further evolving the landscape.

User-Generated Content

TikTok has witnessed remarkable triumph with User Generated Content (UGC). This marketing approach is a game changer as it fosters a stronger bond and trust between users who share common experiences. Unlike influencer marketing, UGC empowers consumers to trust their fellow consumers. Personally, I have made purchases based on UGC content. The beauty of UGC lies in the fact that you don't need a massive following to get started. If you can create compelling videos and establish a connection with viewers, you are already ahead of the competition.

By utilizing these strategies to maximize TikTok's potential, you are on the path to mastering the platform. Ensure you tap into a vast pool of consumers that you may have never imagined reaching before. Accomplish this by adopting a distinct and imaginative approach that will leave a lasting impression on users. Embrace the opportunity to forge relationships with them that you may have previously considered impossible.

P.S Here are the top 6 strategies you should utilize the next time you think about advertising on TikTok:

1. Hop on trends and hashtags

• Utilize sounds, dances, hashtags, and inside jokes that are currently relevant
• Don't overdo it and be sure to use different methods to mix it up

2. Stay consistent with posts

• Post frequently for TikTok to push out your content
• Test out different posts to see what works and what doesn't

3. Tell a story

• People love personable stories - share them!
• Create meaning for the content you put out

4. Use TikTok effects

• Looks like more effort has been put into videos
• People love effects when incorporated correctly (when used for trends)

5. Build relationships

• A community within your niche will only do your brand nothing but good
• Connect with other content creators within your niche where you can comment on each other’s posts and connect through the app
• Build interest groups with people who are into the same topics as you are
• Just keep networking!

6.?Search Engine Optimization?(SEO)

• TikTok is basically the new Google so be sure to do keyword research and implement it EVERYWHERE on your page