How Business Values Drives Business Value
At Chematek we have been combining chemistry, engineering and technology for nearly 50 years. As the business has grown – and become regionally diverse – we’ve found it incredibly important to retain a set of core values. Why?
Strong core values are more than just motivational posters on the office wall. They're the guiding principles that define a company's DNA, shaping its decisions, culture, and ultimately, its success.
Why Have Values?
Having a core set of values has allowed us to:
Create Clarity and Alignment: Core values act as a compass, providing clarity on the company's purpose, priorities, and desired behaviours. This fosters alignment among employees, ensuring everyone is working towards the same vision.
Establish A Decision-Making Framework: When faced with ethical or strategic dilemmas, core values offer a clear framework for decision-making. This leads to more consistent and principled choices, building trust with stakeholders.
Create A Stronger Culture: Shared values create a sense of belonging and community within the organization. This translates to higher employee engagement, satisfaction, and collaboration, driving improved performance.
Attract & Retain Top Talent: Today's talent pool seeks purpose and alignment with company values. Clearly defined values attract professionals who resonate with the mission and culture, leading to lower turnover and higher talent acquisition.
Create An Authentic Brand Identity: Core values shape a company's public image and customer perception. By living their values, businesses build trust, loyalty, and positive word-of-mouth, differentiating themselves in the market.
Do They Work?
Having consistent company values has been very successful for businesses across the world. You can see how their values of well known brands inform their behaviour:
Patagonia: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis." - These values drive sustainable practices and social responsibility, resonating with eco-conscious consumers and building brand loyalty.
Netflix: "Freedom & Responsibility," "Communication," "Curiosity," "Courage," "Passion," "Selflessness," "Innovation," "Inclusion," "Impact," "Quality." - This comprehensive set of values fosters a culture of experimentation, open communication, and continuous improvement, allowing Netflix to stay ahead in the dynamic streaming industry.
Southwest Airlines: "Warrior Spirit," "Servant's Heart," "Fun-LUVing Attitude," "People," "Value." - These values translate to a unique, friendly, and cost-conscious customer experience, setting Southwest apart from other airlines.
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TOMS: "One for One?," "Giving Works," "Employee Happiness," "Sustainability." - TOMS' core values are ingrained in their business model, donating a pair of shoes for every pair purchased and focusing on ethical and sustainable practices. This attracts socially conscious consumers and employees, fostering brand love.
Google: "Focus on the user and all else will follow," "Fast is better than slow," "Democratize information for the whole world," "You can make money without doing evil," "Build great products that solve real problems." - These values drive Google's innovation, user-centricity, and ethical approach, making it a global leader in technology.
Our Values
At Chematek we have the following values:
More Powerful Together. We work together as a committed partnership to unlock the power in any business. By sharing knowledge and ideas openly, we’re able to draw upon our collective strengths, creativity and expertise to achieve more than we could alone.
Intelligent Curiosity. We’re chemists and scientists at heart. We’re driven by our curiosity to always learn more and gain a deeper understanding about the world around us. Our curiosity awakens new opportunities for discovery and innovation.
Passion Unleashed. Our passion is born from caring deeply about what we do. Once we unleash our passion, it becomes an obsession and no matter the challenges we face, it can’t be supressed.
Indispensable Integrity. We are open, honest and trustworthy in our dealings with others. We are guided by strong moral principles to always act with fairness and integrity.
Working With Us
If these values resonate with you and you would like to know more about Chematek or how you can work with us across our range of industrial services and technology platforms, then please get in touch.
Paul Graham
International Marketing Manager