How Business Owners Can Turn Their Media Feature into a Goldmine by maximizing their Feature to get more Interviews, Opportunities, Influence, Leads..

Let’s talk about a little-known secret in media: being featured is just the beginning.

Take Laura, for example. She landed the cover of a major publication (yes, ours!) and was thrilled—rightfully so. But instead of just sharing a “Yay, look at me!” post and calling it a day, she dug in and did the work.

Using the proven strategies inside the I Am. Media Ready guide, she turned that one feature into a visibility explosion.

• She booked three podcast interviews within a month.
• A local news station invited her to be a guest expert.
• Because of all that buzz, a major industry leader reached out for a collaboration.

All from one feature.

Now, contrast that with another person (we won’t name names) who got an amazing feature, posted once, and then… crickets. Nothing. Nada. Their moment of recognition came and went faster than a disappearing Instagram story.

So, What’s the Difference?

Strategy. Those who understand how to maximize their features go on to get more interviews, more opportunities, and more influence. Those who don’t? Well… their feature sits there collecting digital dust.

But not you. You’re here because you’re ready to turn your media moment into media momentum.

Here’s How You Make It Happen:

• Post Like a Pro (Not Like a One-Hit Wonder) One post is not enough. (Seriously, not enough.) Break your feature into multiple social media posts—share the story behind it, the impact it had on you, and what readers can learn. Keep the excitement going!

Example: One of our featured guests turned their cover story into a three-week content series, leading to thousands of new views and a DM from a TV producer looking for a guest expert.

• Make Media Your Digital Name Tag You know those “Hello, my name is…” stickers? Well, being featured in media is the ultimate name tag. Make sure you put “As Featured In” on your website, LinkedIn, email signature, and bio. It’s an instant credibility boost.

Example: After adding their feature to their LinkedIn headline, one of our clients was invited to speak at a conference because event planners saw their media credibility and took them seriously.

• Use Your Feature to Get More Features Here’s the thing: media attracts more media. When you’re featured somewhere, it tells other outlets that you’re a trusted voice. Use it as leverage when pitching yourself for podcasts, speaking engagements, and TV appearances.

Example: A business owner we worked with sent their magazine feature in their podcast pitch email. Not only did they book the interview, but the host was so impressed that they introduced them to ANOTHER show, leading to even bigger opportunities.

Want to Make Sure You’re Doing This Right?

We created the I Am. Media Ready Guide to teach you exactly how to amplify your feature, position yourself as the go-to expert, and attract even bigger opportunities.

This free resource is designed to help you:?

• Refine your story and craft a captivating opening.
• Prepare for interviews and media appearances.
• Share your message confidently and authentically.
• Learn how to use your feature to maximize results.

How to Get Your Guide:

Comment “Ready” below, and we’ll send you the link to download the I Am. Media Ready Guide.

Don’t just be featured; be unforgettable.

Your media journey starts now!