How Business Blogging Works

Do you know, Google rank pages in search results, not just the homepage of your website?

Most websites usually have or require only following pages for their business website:

• Home
• About
• Services
• Portfolio
• Customer Reviews
• Contact
• Legals

That means a handful of chances for your website to get found in search results. Even if you would be lucky to cement few search engine rankings; these pages usually have commercial intent and often very hard to convert visitors into leads and sales.

The soul of blogging is how can you “help” more to your prospects in their buying journey instead of how can you “sell” more.

Therefore, blogging helps you enormously to:

1. Build rapport by creating more informational pages to explain your products and services.
2. Help your prospects make an informed decision by reading your blog posts.
3. Create unlimited blog posts to target more keywords, which results in more chances to get found in search results and increase website traffic.

According to Content Marketing Institute’s Content Management & Strategy Survey 2017:

91% marketers use content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.

Are you using blogging to drive profitable customer action?

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This article first appeared on my blog at https://ranashahbaz.com/blogging