How to Build a Zulily Clone App

Ecommerce mobile apps have revolutionized the way consumers shop and businesses operate. These apps provide a seamless shopping experience, allowing users to browse, compare, and purchase products with just a few taps on their smartphones. With the rising popularity of online shopping, businesses are increasingly investing in mobile apps to reach a broader audience and enhance user engagement.

Among the many ecommerce platforms, the Zulily mobile app stands out for its unique approach to flash sales and exclusive deals.?

What is Zulily?

Zulily is an ecommerce platform specializing in daily flash sales, offering limited-time discounts on curated products. Launched in 2010, Zulily caters to niche markets, particularly mothers, families, and children. It differentiates itself by providing personalized shopping experiences, exclusive deals, and a wide range of unique products.

The platform is known for its commitment to providing value-driven experiences, often featuring exclusive collections from emerging brands. By leveraging time-limited sales, Zulily creates a sense of urgency among its users, boosting engagement and driving conversions.

Business Model of Zulily

Zulily’s business model is centered around offering flash sales of curated products at discounted prices. This model creates a sense of urgency and exclusivity for shoppers, encouraging impulse purchases. Let’s delve into its key components:

Value Propositions by Zulily

1. Flash Sales: Zulily’s time-sensitive deals encourage impulse buying, creating excitement and urgency among users.
2. Curated Collections: Zulily offers carefully curated collections tailored to its target audience, ensuring relevancy and appeal.
3. Personalization: The app uses data-driven insights to provide personalized recommendations, enhancing user satisfaction.
4. Cost Efficiency: Zulily collaborates with manufacturers to minimize inventory costs, passing on savings to customers.

Revenue Model of Zulily

Zulily primarily generates revenue through the following:

• Commission Fees: The company earns a commission on each sale made through its platform.
• Advertising Revenue: Zulily generates revenue from advertising and sponsored products.
• Shipping Fees: Customers are charged shipping fees for their orders.

Why Build a Zulily clone app?

With the growing popularity of online shopping and the success of Zulily, building a Zulily clone app can be a lucrative venture. Here are some reasons why you should consider building a Zulily clone app:

• High-Demand Market: The online retail market is booming, and there is a high demand for innovative shopping experiences.
• Profit Potential: A successful Zulily clone app can generate significant revenue through commission fees, advertising, and shipping charges.
• Proven Business Model: Zulily’s success validates the demand for flash sale-driven ecommerce platforms.
• Brand Awareness: Your app can help you build brand awareness and attract new customers.
• Competitive Advantage: A well-designed Zulily clone app can give you a competitive edge in the market.

Key Features to Consider When Building a Zulily Clone App

Building a Zulily clone app requires integrating features that replicate its unique e-commerce business model while adding improvements to stand out. Here are key features to consider:

1. Flash Sales Functionality

• Limited-Time Deals: Enable daily or timed sales events with countdown timers to create urgency and encourage impulse purchases.
• Dynamic Updates: Ensure the platform can frequently update sales offerings to keep the inventory fresh and engaging.

2. Curated Collections

• Personalized Recommendations: Use AI-driven algorithms to suggest products based on user preferences and shopping history.
• Category-Specific Displays: Organize products into curated categories for easier navigation and enhanced discovery.

3. Mobile-First Approach

• Optimized App Experience: Focus on an intuitive and responsive mobile app since a significant share of Zulily's customer base shops via mobile devices.
• Push Notifications: Alert users about new deals, flash sales, or exclusive offers to boost engagement.

4. Membership Model

• Sign-Up Incentives: Encourage users to register to access deals, fostering loyalty and enabling data collection.
• Premium Memberships: Offer exclusive benefits like faster shipping or early access to sales through a paid subscription.

5. Payment and Rewards

• Multiple Payment Options: Include secure payment gateways and support for digital wallets.
• Loyalty Programs: Implement rewards such as points for purchases, redeemable for discounts or special perks.

6. Inventory Management

• Vendor Integration: Partner with multiple suppliers to offer diverse products while maintaining a lean inventory system.
• Real-Time Stock Updates: Use real-time inventory tracking to manage supply and demand effectively.

7. Data Analytics and Insights

• Customer Behavior Tracking: Leverage data analytics to understand shopping trends and refine personalized recommendations.
• Sales Performance Metrics: Provide vendors with performance insights to improve product listing.

8. Marketing and Engagement Tools

• Email Campaigns: Implement daily or periodic emails showcasing new deals.
• Social Media Integration: Utilize platforms like Instagram and Pinterest to promote products and engage with users.

9. User Experience Features

• Wishlist Functionality: Allow users to save products they are interested in for later consideration.
• Seamless Checkout: Minimize friction during checkout with features like saved payment information and quick-buy options.

10. Scalability and Performance

• Ensure the platform can handle spikes in traffic during sales events.
• Also, Implement robust security measures to protect user data and payment information.

These features combined can create a compelling, user-centric e-commerce experience similar to Zulily's while allowing room for innovation tailored to your app's target market.

Different Methods To Build a Zulily Clone App

There are two primary approaches to building a Zulily clone app. Let’s discuss each approach in detail and find the best possible way.

Approach 1: Developing Zulily Clone App from Scratch

Building a custom Zulily clone app involves designing and coding the app from the ground up. While this approach allows for complete customization, it has its challenges:

• High development costs.
• Longer time to market.
• Requires a skilled development team.
• You can face issues like scalability, security, and maintenance

Approach 2: Using Readymade Mobile App Solution

A readymade mobile app is a pre-built solution that can be customized to create a Zulily clone app. These pre-build ecommerce mobile app solutions come pre-integrated with all essential features and APIs, thus providing the following benefits:?

• Cost-effective compared to building from scratch.
• Faster deployment, allowing you to enter the market quickly.
• Pre-tested and reliable architecture.

Yo!Kart: Readymade Mobile App Solution

When considering a readymade mobile app to build a Zulily clone app, Yo!Kart stands out as an excellent choice.

Developed by the experts of FATbit Technologies, Yo!Kart offers a readymade mobile app solution that comes pre-integrated with all essential features and APIs so that business and entrepreneurs can launch their e-commerce mobile apps quickly, and time efficiently.?

Why Choose Yo!Kart to Build a Zulily Clone App

1. Comprehensive Features: Yo!Kart provides all essential ecommerce features, including product catalog systems, multilingual and multi-currency support, secure payment gateways, integrated marketing tools, robust search functionality, and more that align closely with Zulily's customer-centric approach?
2. Customizability: The readymade mobile app solution Yo!Kart allows you to tailor the app to suit your specific business requirements.
3. Cost-Effective: Yo!Kart offers an affordable solution compared to developing an app from scratch.
4. Quick Deployment: With its readymade infrastructure, Yo!Kart ensures faster time to market.
5. Scalability: Yo!Kart’s robust architecture supports business growth and scalability.

Conclusion

Building a Zulily clone app can be a lucrative venture in the ecommerce landscape, provided you understand the nuances of its business model and features. Whether you choose to develop the app from scratch or opt for a readymade mobile app solution like Yo!Kart for time and cost-efficient development process, the key lies in offering a seamless, personalized, and engaging shopping experience to your users.