How to Build Your Sphere Using Facebook

Ever wondered how some realtors manage to create such strong connections with their clients? Connections that not only help in closing deals but also in building lasting relationships? Well, I've discovered a little secret that has transformed the way I connect with my clients, and I'm excited to share it with you. So, if you're eager to elevate your realtor-client relationships to a whole new level, keep reading.

The Power of Personal Touch

Hi there, I'm Kathy Byrnes, a passionate realtor from the beautiful Lake Norman area, just north of Charlotte. Since diving into the real estate world in 2006, I've been on a constant quest to find innovative ways to connect with clients. And today, I'm going to let you in on one of my favorite tools: Send Out Cards.

Discovering the Game-Changer

About a year after starting my career, I stumbled upon Send Out Cards and was immediately captivated. The convenience of crafting and mailing personalized cards through an app revolutionized my approach to client relationships. It allowed me to leverage my Facebook connections, transforming casual online interactions into meaningful, real-world connections.

Integrating Personal and Professional Worlds

On my personal Facebook page, which doubles as a branding platform, I ensure that my profession as a realtor is clear. It's adorned with my logo, specialty areas, and a bit of personal flair—showing that I'm not just any realtor, but also a car enthusiast, a grandmother, and much more. This strategy isn't just about flaunting professionalism; it's about inviting potential clients to understand who I am, building trust and relatability.

The Magic of Send Out Cards

Let's dive into the specifics. Imagine scrolling through Facebook and spotting a friend's post about their new puppy. With Send Out Cards, I can instantly capture that moment, create a heartfelt card, and mail it to them, all from my phone. This gesture goes beyond a simple online comment; it's a tangible expression of care and connection.

Building Your Sphere

But what if you're new to an area, like I was when I moved to Lake Norman? I started from scratch, with just my daughter as my local connection. My solution? Networking. From creating a networking group with my daughter to joining BNI, I've learned that real estate is as much about building relationships as it is about selling homes.

Expanding Connections Through Interests

Your hobbies and interests are gateways to new connections. For me, it's car shows and church activities. For you, it might be pickleball or wine tasting. Use these interests to meet people, engage with them on social media, and gradually integrate them into your professional sphere.

The Strategy Behind Social Media Engagement

Engagement is key. It's not enough to just 'like' a post. Commenting and interacting genuinely with people's content makes your presence more visible in their feeds, thanks to social media algorithms. This isn't just about business; it's about fostering genuine connections.

A Slow but Rewarding Process

Building relationships, especially in real estate, is a marathon, not a sprint. It involves consistently showing interest in people's lives, celebrating their milestones with them, and being a relatable, trustworthy figure. While it might take time, the depth of the connections formed is unparalleled.

Your Turn to Shine

So, if you're a realtor looking to deepen your connections with clients, my advice is to start where you are. Use the tools and platforms at your disposal, engage genuinely with your community, and never underestimate the power of a personalized gesture, like a thoughtful card.

Remember, real estate is as much about people as it is about properties. By showing your clients and potential clients that they're more than just a transaction to you, you'll not only grow your business but also enrich your professional and personal life.

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Let's Connect and Grow Together

I'm eager to hear your thoughts and experiences. Have you tried similar strategies? What works for you? Book a business strategy call with me and let's start a conversation. See you next time, and here's to building stronger, more meaningful connections in our real estate journeys!