How to Build Your Personal Brand (and why you should)

Each week I gather the best takeaways from a recent marketing podcast and I compile them into an easy-to-understand infographic. If you want to consume an hour of podcast information in 90 seconds, you should subscribe!

Lydia Pierre?has been shaping executive personal brands for more than 13 years. In her role as Senior Director of Brand Management at?PBG, she has learned what people need to launch and sustain their personal brands.

Lydia sat down with?Nick Westergaard?on his?On Brand podcast?to talk about why you need a personal brand, and what you need to know to get started. Here are some of the highlights that stuck out to me.

This issue was originally published in January of 2022. I didn’t produce a new episode because I spent the past week at the Creator Economy Expo and it was an incredible experience. I got to spend time and learn from a wide array of people who are all really passionate about what they do. It was inspiring.

I collected some of the things I learned in?this LinkedIn post.

I drew sketches of the keynote speakers on my iPad because I wanted to do something as a counter-programming to all of the AI talk and generative AI.

I was recently on?Kirupa’s podcast?where I got to talk about why I’m focusing more on creating custom sketches as you see above, and many other things I’ve learned from creating this newsletter. Check it out!

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Thank you to everyone who skims this on a regular basis. It means a lot!

-Jim

Jim MacLeod is a B2B brand and digital experience marketer who is looking for his next challenge.?Explore his LinkedIn page?to see if there are some skills that could help with your next initiative.

(it seems ridiculous to write in 3rd person in my newsletter, but let’s see if it works).