?? How To Build Your Personal Brand As a Startup Founder

My personal brand and content on LinkedIn generates more traffic and inbound leads than 99% of SaaS companies out there.

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Every successful CEO and Founder knows how much their own personal brand matters.?

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A personal brand boosts everything that you do.

In fact, 44 % of a company’s market value is dependent on the CEO's reputation.

→ Build your personal brand → fuel revenue growth to your company.

→ Not only will you get more inbound business to your current company...

... it will also make it easier to build new products and solutions because you can get fast feedback from your audience.

AND when you're starting a new company, you will hit the ground running instead of starting from scratch every time.

"If you can't build the audience, don't build the business" - Greg Isenberg

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Build your personal brand and audience into an asset that will compound for you.?

→ START HERE:

? 1 - Decide what you want to be known for

Pick 3-5 topics - this should be a mix of your:

? 2 - Decide who you are writing for: Your ideal client (ICP)

Why?

The better you understand:

• who they are
• what they care about
• their challenges
• their desire
• their pain

..the better content you will create and the more relevant people you will reach.

? 3 - Commit to how often you are going to post

I recommend:

• 3-7 times per week

Algorithms like consistency.

We see this clearly on all our data when we build personal brands for clients. Someone who posts 3 times per week and someone who posts 5 times will get completely different results, impact and reach.

→ Be consistent. It pays off.

? 4 - Decide formats and topics

If we post educative content every day, no one will want to follow and gradually you will lose interest from people.

→ Instead, do this:

• I try to meet people where they are during the week.
• And diversify my content.

Like this:

Monday: An inspiring/empowering post about people/culture/leadership Example

Tuesday: Personal storytelling

Wednesday: I teach people something (educative and/or social proof) Example

Thursday: Educative / Inspiring - listicle or observation/opinion Example

Friday: Something light; entertaining or making yourself relatable Example (or a poll like this one)

Saturday: Keep things light: inspiring/entertaining/lifestyle

Sunday: Personal storytelling; think hope, future, transformation, inspire.

→ About 89% of knowledge workers dislike their jobs. People need hope, encouragement and motivation. Example (I closed a 5-figure deal from this post, no discovery call, just email)

? 5 - Build a content library

Save images, topics, ideas, hooks, pictures, quotes, visuals in one place.

→ Preparation IS everything ←

? 6 - Decide how many times you will reach out to someone new through the DMs.

• commit to a number, don’t leave this to chance
• networking is a big part of building an audience

? 7 - Create a list of people to follow

This is probably one of the most important tips in this step-by-step framework.

This is a list you need to prepare of people to follow.

→ This is where you will place all of your comments.

→ Commenting is a HUGE part of growing an audience.

If you skip this, you will continue getting 5-6 likes per posts.

Which is a total waste of your time, energy and efforts.

And your business will suffer.

And who has time or energy for that?

Once you have created the list, block time in your calendar everyday to get this done.

? 8 - Repurpose your best content after 4-5 months

Don’t just copy. Make some tweaks to it.

Don't forget ???

→ Build this into a system and post 5-7 days per week. Once per day.

→ Post what people want to see on this platform, combine it with your offering.

→ Always pitch your offering in the comments.

→ Make sure you're profile is updated so you can convert ?? to ?? → here's how

Was this helpful?

I hope so!

→ Here’s how I can help you:

1 - Do it yourself: grab my guides

→ Get my summer discount on all my guides before it moves up to full price again. Enter SUMMERSALE18 at checkout.

2 - Do it with you:

- book personal branding coaching with me

- program: work with me for 2-3 months and let’s build your personal brand?

3 - Done for you: fully outsourced to us → choose between small, medium or large

Talk soon ??

Hanna