How to build your personal brand and online presence

Building a personal brand has become increasingly important in today's fast-paced and competitive world. It is no longer just reserved for celebrities and influencers, but also for professionals looking to stand out in their industry. In fact, according to a study, 70% of employers use social media to screen candidates before hiring them, and 57% of employers are less likely to interview a candidate they can't find online and more likely to interview someone with a strong online presence.

Now, let me share with you my personal success story. I am a young female founder who started Reesby.com.au company in my early 20s. At first, I was hesitant to share my story and vulnerabilities online. However, I soon realized that my story was my biggest asset in building my personal brand. By sharing my struggles of growing up poverty in state funded housing/ being a foster kid, failures, and successes, I was able to create a connection with my audience and build trust. Now I am a guest speaker, host and MC alongside my day to day work and I love to help others find their voice.

By being vulnerable and authentic, I was able to attract more clients and grow my business. I now run a successful company that provides Career services and recruitment services for huge brands and incredible executives. We offer LinkedIn rewriting services and personal branding coaching to professionals looking to build their personal brands and let me tell you its the best money you can spend.

What benefits does having a personal brand offer?:

1. Stand out from the competition: With so much noise and competition in the job market, having a strong personal brand can help you stand out from the crowd. It can differentiate you from other professionals and make you more memorable to potential employers, clients, and business partners.
2. Build credibility and trust: A strong personal brand can establish you as an expert in your field and build credibility and trust with your audience. By consistently providing value and demonstrating your knowledge and skills, you can position yourself as a thought leader and gain the trust of your audience.
3. Increase visibility and reach: Having a personal brand can increase your visibility and reach both online and offline. By having a strong online presence through social media, blogs, and websites, you can reach a wider audience and attract more opportunities.
4. Attract more clients or job offers: A strong personal brand can attract more clients or job offers to you. By showcasing your skills, values, and personality, you can attract the right clients or employers who align with your values and goals.
5. Command higher rates or salaries: With a strong personal brand, you can command higher rates or salaries for your services. Clients or employers are willing to pay more for professionals who are perceived as experts in their field and provide value

So, before you book in a session with me for a personalised session and a tried and tested method for growing your online presence. I may aswell share some basic tips, how can you build a personal brand that sets you apart from the rest?

Here are some tips:

1. Define your brand: Before you start building your personal brand, you need to have a clear understanding of who you are and what you want to be known for. Start by identifying your strengths, values, and passions. What makes you unique and different from others in your industry?
2. Get a coach: Without professional help, every expert and well known business person will tell you investing in yourself is the only way to succeed in life. If you just go based from generic online information this is how you end up getting a generic outcome. DM me if your ready to work with me.
3. Be consistent: Consistency is key when it comes to building a personal brand. Make sure that all of your online and offline activities align with your brand. This includes your social media profiles, website, business cards, and even the way you dress and speak.
4. Be authentic: Your personal brand should be an extension of who you are, not a fa?ade. Don't try to be someone you're not, as people can sense when you're being fake. Be genuine and honest, and let your personality shine through.
5. You get out what you put in: If you don't invest into building your image, your career or resume, you cannot expect to have a glowing future. Buy cheap, get cheap. If you DIY your future, expect a DIY result, just like doing your hair yourself- it may turn out good, likely it won't. Contact reesby if you are ready for professional curation of your personal and online brand.
6. Share your story: Everyone has a story to tell, and sharing yours can be a powerful way to build your personal brand. People relate to stories, and by sharing yours, you can create a connection with your audience.

If you're looking to build your personal brand, we can help. Our LinkedIn rewriting services and personal branding coaching are designed to help you stand out in your industry and attract more clients. We apply the same principles that I used to build my own personal brand and can help you do the same.

Don't underestimate the power of a strong personal brand. According to a study by LinkedIn, 70% of professionals say that they have landed a job through networking on the platform, and 50% of B2B buyers use LinkedIn to make purchasing decisions. So, invest in yourself and your personal brand, and watch your career soar.

My DM's are open!

Order any personal branding or linkedin rewrite service today and get a freebie!

www.reesby.com.au

www.reesby.com.au/resumes