How to Build Your Email Database
Alecia Hancock
Nonprofit Consultant. Digital Marketing. Social Media. Storyteller. | GAICD.
Email marketing is not dead.
If email marketing is not a BIG part of your marketing strategy in 2022 - that is something you need to change and quickly.?
Why? Here are two of the biggest reasons:
I know you might have a small list, a list you haven’t contacted for a while or you want to do this better this year, so thought I’d share some of my top tips for building your email database.
If you do have a database, but you haven’t contacted them in a while. I recommend working out where the emails came from (check you have permission to contact them) and segment them into groups as best you can. Separate donors from volunteers from customers. Use a CRM (customer management tool) to tag and separate them so you can tailor your messages.?
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Make sure the first 3-5 emails that go to this group are pure value add. So things that are useful, interesting or beneficial for your audience before you consider asking for anything or talking about yourself.
If you want to grow your database, there are lots of cool ways to do that. Again, it’s all about giving people value. They are trading their contact information for something they find valuable and the trust that what you will continue to send them will be valuable.
P.S. If you want to learn more about How to Kick Start Your Email Marketing, I have a 1-hour Lunch & Learn class coming up that you can join for just $50. Check it out now .
President, The Melbourne Theosophical Society
2 年So True!