How to build your Company Brand

When you work on purpose your actions and decisions with the goals that you are trying to accomplish have a powerful intention. For example, many of the entrepreneurs I've helped over the years have their full time jobs still. However, because they understand the alignment in the actions in their business that are going to make the most impact and income in the long run, they can still work until they're comfortable with walking away and going full time in their company. That’s exactly what I did at the beginning of my entrepreneurial journey as well.

Another helpful example to consider is this one also.

When you have a local storefront business, let's say you own a beauty salon. You have a main entrance door from which people come to you, and they know where you are in case they need the services that you have to offer. Over time you build that business through referrals and word of mouth. Hopefully the owner has invested in other ads but that's more likely how traditionally people have built a local business.

In the online world. We don't have a local store front. One where people can just constantly come and find you. So you have to think about your online presence, your omni brand presence as the main store that people see and get introduced to you. Whether it's your website,your Facebook group, Linkedin or your profile on Instagram; those are all the main doors of your online shop and business. And that's how you bring in new people constantly. You say welcome with your profile and introduce yourself as the host. Here's what I'm about and your content speaks to them that way also. It is the same way when you walk into a beauty shop and you have the person dying your hair, someone cuts your hair, someone can get all these different services when walking in. It is a similar concept.

For more information check out episode 235 of our Podcast: https://podcasts.apple.com/us/podcast/the-life-school-masterclass-show/id1503411712?i=1000611631131