How To Build Your Brand
Mariana Gonzalez
Marketing and International Business BSBA from the University of Nevada - Las Vegas
Branding is becoming more of a necessity, as technology is becoming more of an incremental tool in business as it is serving as your “first impression”. It is crucial you are presenting yourself in a manner that represents your true self. Being able to market yourself efficiently will create many opportunities for you. These are five steps that can help build your brand:?
1) Know your Image
Building your brand is very crucial for anyone's career, but you have to know how you want your image to be. Your image is your brand, so you have to how you want to present yourself and how you want to connect.
2) Market Research
Market Research is a necessity for any brand as it will determine who your target audience is and how to reach that audience. You want to share content that will connect to your target audience in order to build your brand.
3) Consistency
For a successful brand, consistency is key! You want to be regularly posting and giving feedback, as that will create connections and build your image. Being clear and consistent will only improve your brand.
4) Authencity
Showing your values will create authenticity for your brand and differentiate yourself from others. Your audience will remember the authenticity of your brand and will connect with you.
5) Networking
Brands create networking opportunities that will ultimately let your brand grow and be recognized. The more you connect with others, then the more it is likely that people will recognize you and your brand.