How To Build Your Brand As A Keynote Speaker, According To AI

According to ChatGPT, this is what you do to build your brand as a keynote speaker.

We asked ChatGPT, specifically the new paid version to give us a specific step by step plan to build a keynote speaking brand. Below you will find two scenarios, the assumptions we used, and the advice we got back.

Scenario One

Assumptions:

• New to the Keynote Speaking World.
• Has gone through some form of training to create their signature keynote and deliver as a professional.
• Has had a few paid speaking gigs and been featured on a TEDX talk.

Results:

1. Define your niche and unique selling proposition (USP)
2. Develop a strong online presence
3. Leverage your existing network
4. Create a speaker's kit and marketing materials:

"Prepare a comprehensive speaker's kit, which includes a professional headshot, a short bio, a list of topics you cover, and links to videos of your past speaking engagements. Develop marketing materials such as one-sheets, brochures, and business cards that highlight your expertise and experience. These materials will make it easier for event organizers and potential clients to understand your value and book you for their events."

1. Proactively pitch and negotiate:

"Research potential speaking opportunities, including conferences, seminars, workshops, and corporate events, and pitch yourself as a speaker. Develop a tailored pitch for each event, highlighting why you're the perfect fit for their audience and theme. Don't be afraid to negotiate fees and terms – remember, you're a professional speaker, and your expertise is valuable."

This isn't very ground breaking information but foundations are important. Hopefully you've gone through those steps already or at least it's a reminder to start. We wanted to go a step further so we asked what an already established Keynote Speaker should be doing...

Scenario Two

Assumptions:

• Already established and has had multiple paid gigs.
• Is currently doing everything listed above
• Main focus is simply to get more bookings.

Results:

1. Diversify your offerings
2. Develop strategic partnerships
3. Publish a book or whitepapers
4. Establish a strong media presence
5. Create an online course or membership platform

Recap: Our Thoughts

It's interesting to see how the upgraded version of chatgpt is able to adapt better given specific scenarios. I was underwhelmed by the first action plan for keynote speakers because it seemed like a given. That said, the action plan AI gave us for "established" keynote speakers are almost exactly what most of cicospace's community come in asking for during our initial call.

If you are a keynote speaker we would love to hear your thoughts, what did this list get right and what did it leave out?

*this article expresses the opinions of Aaron Knipp and Cicospace.com

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