How to Build Your Brand Identity Through SEO Content Writing EP 1

Imagine a situation where you put in a lot of effort and sweat into a website copy or a blog post, but the only views you seem to get are yours and maybe a few acquaintances whom you shared your link with.

The truth is, it sucks! But another truth, which is an even bigger truth, is that it can be solved.

There may not be a solution to every problem, but there is one for this problem, and the solution is SEO.

SEO content writing is the practice of creating high-quality content that aligns with internet users’ search intent and helps your website rank higher on search engines like Google.

But the first step to building your brand identity through SEO content writing is to identify the core values of your brand.

What are the guiding principles of your brand?

People should be able to see and FEEL beyond your brand logo or name. Your brand should spark emotions when remembered or come across.

That feeling or impression people have the moment they see your brand is what prompts them to relate with your brand and even patronize your brand.

So “seeing” your brand should be equal to “feeling” your brand.

Here are some questions you should ask yourself if you haven’t thought about your brand’s guiding principles but would like to think about it now…

Question 1: Why does your brand exist?

What problem do you solve or what need do you fulfill? Remember that when answering this question, you need to keep your audience in mind. You are helping them solve a problem, otherwise they wouldn’t need you.

And when you have answered this question, you can then move on to the next question…

Question 2: How will you achieve your purpose?

You should be able to structurally identify the steps needed to achieve the purpose of why your brand exists.

Ask yourself, what is your mission? Does it align with your values?

For example, your mission is to make sure that babies don’t lack the comfort of having their diapers wrapped around their waists. They should be able to poo, relieving their bowels, but do so with snuggly comfort around their waists.

Once you have made this your mission, you start looking for ways to achieve that. You will make sure to find the finest cotton material, reusable, easy to wash and breathable, overall, just right for those cute little gifts from God.

Once you have established this and gotten your products ready, the next thing to do is to market it. Now, that is where establishing your brand online comes in.

You want your brand to be seen, heard and felt by all mothers and you want them to be satisfied as well. So how do you reach these mothers online?

You reach them through SEO and storytelling.

Your brand should be able to tell a story and rank high in Google searches while doing that.

Those are the steps you need to take to achieve your goals.

Once you have had that settled, the next question you can ask yourself is…

Question 3: What is the unique character of your brand?

What is the tone and voice you use in your storytelling to communicate with your audience?

For example, would your brand’s personality be described as goofy, colorful, full of life, elegant, timeless, mysterious, adventurous, daring, rebellious, authentic, outdoorsy, environmentally conscious, knowledgeable, trustworthy, always there to help?

Once you have answered the three questions above, now we can move on to developing an SEO content strategy.

The first thing you need to do is to research your keywords. Yes, this is the most important step that will have a significant impact on your post if done right.

Buckle up because I will take you on a smooth ride on how to get this done effectively:

Brainstorm: Think about your audience, their needs, and the topics you want to cover in your content.

Once that is covered, you should list down all the relevant keywords you can think of related to your brand, products and or services. Now that we're done with that, we'll move on to the next...

Use Keyword Research Tools: You will need these tools because they will help you to discover the keywords that are relevant from the ones you have already written down.

They will help you find out how many people are using those keywords in a search, how few people are using the keywords, what kind of content that keyword mostly lands on or what kind of content the keywords of your choice are included in. The tools can also help you find your competition.

The tools include: Google Keyword Planner, Ahrefs, Semrush, or Ubersuggest and etc.

Now that you've done proper research using tools (that is working smarter not harder), the next thing you want to do is to...

Analyze Intent: This means understanding the intent behind the keywords. Are the users typing in the keywords looking to buy, learn, compare, or something else?

You must pick your keywords accordingly and in this case, if you want to increase your brand visibility and improve sales, then you should find keywords that are tailored to an audience that is not just willing to pay attention but also willing to patronize you.

Now that we've got that covered, let us move on to the next...

Focus on Long-Tail Keywords: These keywords are longer, more specific phrases that people use to search for information online. They are typically 3-5 words or more compared to a head keyword that is just one or two words in some cases.

For example:

Head Keyword: Diaper

Long-Tail Keyword: cloth diaper reviews and comparisons

Long-Tail Keywords are preferred when drafting out your keyword because they have less competition but high conversion rate.

They have a smaller pool of websites competing for that specific search term, making it easier to rank higher in search results.

Secondly, the people who search using long tail keywords are already further along in their decision-making journey and are actively looking for a specific solution. This means that they are more likely to engage with your content and convert.

In this episode, we have learned how to identify your brand identity and leverage it into researching relevant keywords to boost your brand’s visibility on search engines and social media alike. We have also covered the basics of SEO content writing and how it can help you build and promote your brand identity online.

The remaining steps to developing an SEO content strategy are content mapping, on-page optimization, and content formatting. These are steps you need to take to make sure your content is aligned with your target audience’s needs and search intent, optimize your website and content for search engines, and format your content to increase readability.

In the next episode, we will delve into how to create compelling content and optimize the power of storytelling, different ways to promote your content both organically and through paid advertisement, and how to measure and analyze your brand’s performance with the tips you have learned.

I can’t wait to see you there. Bye for now.