How to Build Your Brand in 4 Easy Steps (in 7 Days or Less)

A Top Brand Designer's Secret "DDDD System" for Brand-Building You Should Know Before You Start Creating Your Brand

Someone asked me:

"How to build brand identity?"

My answer: Brand identity is NOT something you build. Brand is.

Brand identity is something that already is there. It reflects founder’s personal values… or the values of your ideal customer… or both - the most important thing.

My perspective is psychological. I learned from numerous sources that values are something that's already inside a people (we create brands for people). You can’t create your values. You can only uncover them from your unconscious. Let me explain.

Some values are known to us. Some are hidden from us in our unconscious. Our job is to iluminate them.

So, let’s re-formulate previous question…

You may ask:

“How to build a brand?”

You can use my ultimate "DDDD system" for business brand-building:

1. Define brand identity - your brand’s DNK or core values.
2. Define goals and prioritize them.
3. Do your market research and find out who is your ideal customer?
4. Design your brand.

Don't forget to iterate.

This is the easy way to build a brand. Good luck!