How to Build a Winning Fantasy Football Team…and Media Network

(#1 in a series of articles)

Greetings, fellow fantasy football fanatics and #adtech aficionados! Here at 赛仕软件 , much of my professional day revolves around the dynamic world of #media and advertising technology. But come mid-August with the scorching heat and the kids heading back to school, at times my brain drifts towards NFL fantasy football, a glorious pastime over 60 million of us in the U.S. and Canada play.

For longer than I care to admit, I’ve served as the “Commish” (that’s Commissioner for the uninitiated) of our 10-team fantasy league. This “prestigious" title means I’m not just a participant; the role is also part organizer, part rules enforcer, part dispute resolver, part banker, part trophy procurer, and part therapist, particularly when someone inevitably complains about my ruling on whether Taysom Hill counts as a Tight End, a Quarterback, or just a general nuisance. Despite the occasional controversy, I love playing my small part in keeping a bunch of old friends engaged in what is essentially a socially acceptable form of an 18-week obsession.

As we gear up for our 37th season (yes, we’ve been doing this longer than some of you have been alive), the reality is that as Commish I have unique access to the decades of data, insights and strategies that resulted in fantasy football glory. Surprisingly, they aren’t all that different from the ones that determine success in the media business. Building a winning fantasy team and building a successful media network have more in common than you might think.

For my first post in this series I’m going to share some sage fantasy football draft tactics and how those can also be applied to a media network that dominates the competition.

Final Words of Wisdom:

Whether you’re drafting your fantasy team or choosing adtech for your media network, the key is to make smart (and preferably sober ??) selections. Remember: The right choice - be it an NFL player or an ad platform - can make all the difference between being celebrated as a champion ??, or crowned the king of bad decisions ??.

My league’s draft is on September 5, so stay tuned for a post-draft recap and more advice. Until then, may you select nothing but prime grade-A players, while your rivals pick at the leftovers!