How to Build a Winning Account-Based Sales Strategy on LinkedIn

Introduction:

Welcome to the first edition of the Intandemly Weekly Newsletter on How to Build a Winning Account-Based Sales Strategy on LinkedIn. In this edition, we will discuss how you can leverage LinkedIn to create and execute a successful account-based sales strategy that drives revenue growth for your business.

If you're new to ABM and you're running a startup business then don't miss this article How Can Account-Based Marketing Help My Startup?

In today's hyper-connected world, businesses are constantly striving to create personalized experiences for their customers. That's why account-based sales (ABS) strategies are gaining traction among sales teams across industries. With ABS, businesses can target high-value accounts, build relationships with decision-makers, and drive revenue growth.

LinkedIn is the world's largest professional network, with more than 700 million members worldwide. As a result, LinkedIn has become a go-to platform for B2B sales and marketing teams to engage with their target audience.

Alrighty folks, it's time to take the plunge into the pool of knowledge and craft yourselves a belly-tickling, six-pack revealing ABS strategy on the ever-so-professional playground of LinkedIn. Are you ready to make waves? Let's go!

1. Define Your Ideal Customer Profile (ICP): The first step to building an account-based sales strategy is to define your ICP. This includes identifying the companies and decision-makers most likely to buy your products or services.
2. Identify Target Accounts: Once you have defined your ICP, the next step is to identify target accounts that fit your ideal customer profile. Use LinkedIn Sales Navigator to create a list of target accounts and identify decision-makers within those accounts.
3. Personalize Your Outreach: Personalization is key to success in account-based sales. Use LinkedIn to research and understand your target accounts and decision-makers before reaching out. Use this information to tailor your messaging and create a personalized experience for each prospect.
4. Use LinkedIn Ads: LinkedIn Ads can be a powerful tool in your account-based sales strategy. You can use LinkedIn Ads to target specific decision-makers within your target accounts and drive them to your website or landing page.
5. Measure and Optimize: Finally, it's essential to measure the success of your account-based sales strategy and optimize it based on the results. Use LinkedIn Analytics to track the performance of your campaigns and adjust your approach as needed.

LinkedIn is a popular social media platform used by many companies to execute their account-based sales (ABS) strategies.

Here are some statistics on Account-based Sales using LinkedIn:

• According to LinkedIn, 97% of B2B marketers use LinkedIn for content marketing purposes, including account-based marketing.
• In a survey by LinkedIn, 80% of B2B marketers said that their ABS efforts on the platform have been successful.
• LinkedIn found that companies that use its platform for account-based sales and marketing generate 28% higher sales win rates compared to those that don't.
• In a survey by ABM Leadership Alliance , 73% of B2B marketers said that LinkedIn was the most effective social media platform for their ABS efforts.
• LinkedIn found that companies that use its platform for ABS see a 25% increase in sales opportunities and a 20% increase in the pipeline.
• In a survey by Engagio (acquired by Demandbase) , 62% of respondents said that LinkedIn was their most important channel for ABS.

These statistics suggest that LinkedIn can be a powerful tool for companies looking to execute their account-based sales strategies, generate more opportunities and pipelines, and increase their win rates.

Conclusion:

Want to win on LinkedIn? You gotta know your customer better than you know your favorite food order, slide into their DMs like a smooth talkin' Casanova, and track your progress like a stalker... err, we mean, like a dedicated salesperson!