How to Build a Website That Works for Your Mortgage Broking Business

By embracing simplicity, trust, and purpose-driven design.

One of the most common questions we hear from new brokers is what should I include in my website.

Especially today, when online noise is louder than ever, your website shouldn’t aim to scream.

Instead, it should whisper the right message to the right people: “I’m here to help.”

Especially for a mortgage broker whose lifeblood is referrals and trust, your website isn’t about trying to grab attention—it’s about earning it.

Here’s how to build a website that not only reflects who you are but also serves as a silent partner in converting visitors into clients.

?

Simplicity Wins. Always.

Simplicity is the new sophistication.

When someone lands on your website, they should instantly know two things:

• What you do.
• How you can help them.

?

Avoid clutter.

Strip away anything that doesn’t serve your core purpose.

A clean, minimalist design with clear navigation tells your visitors you respect their time and value clarity.

Fancy animations and overwhelming menus are distractions—your website should feel like a handshake, not a firework display.

Key takeaway: The fewer the distractions, the clearer your value proposition.

?

Design with Purpose: Funnel Visitors to Action

Your website is more than a digital business card—it’s a tool to drive action.

Every element should guide visitors toward one goal: taking the next step.

Whether it’s booking an appointment, submitting an enquiry, or downloading a resource, your CTAs (Calls-To-Action) should be obvious and accessible.

• Use bold, inviting buttons like “Book a Free Consultation” or “Start Your Journey.”
• Place these CTAs in prominent spots—top of the homepage, at the end of blog posts, and even as a floating button.

Simplify your enquiry forms.

Ask only for essential details like name, email, and a short message.

When you remove friction, people respond.

Key takeaway: A website without clear CTAs is like a bridge to nowhere. Make it easy for people to act.

?

Use Your Blog to Teach, Not Sell

If your referrals trust you, their trust hinges on one key element: your expertise.

A blog isn’t just a section of your website; it’s your chance to teach, to inform, and to empathise with the concerns of borrowers.

Write posts that answer the questions your clients are too nervous to ask:

• “What’s the difference between a fixed and variable rate?”
• “How much deposit do I really need?”
• “What should I do if I’m self-employed and need a loan?”

?

Your blog should feel like sitting down for coffee with a friend who just happens to know a lot about mortgages.

And don’t forget the subtle CTA at the end of every post: “Have questions? Let’s talk.”

Key takeaway: When you teach, you build trust. And trust is your most valuable currency.

?

Tell Your Story with Confidence

People don’t buy services—they buy trust.

Your About Us page is the space to tell your story:

• Why did you become a mortgage broker?
• What values guide your work?
• How have you helped others achieve their homeownership dreams?

Keep it human.

Use your voice, not corporate jargon.

Add a friendly photo to show the person behind the service (– get a professional photographer to help you with this).

When visitors see someone relatable and trustworthy, they’re more likely to reach out.

Key takeaway: Your story is your brand. Share it generously.

?

Build for Referrals, Not SEO

Let’s be real: your website isn’t competing for top Google rankings.

Your business thrives on referrals, so design your site to deepen those relationships.

Add a section for your professional network—real estate agents, accountants, financial planners, and other partners—to learn how they can collaborate with you.

Even if you’re not chasing SEO, make your site functional:

• Mobile-friendly? Check.
• Quick load times? Check.
• Easy navigation? Check.

Key takeaway: Your website isn’t about attracting strangers; it’s about strengthening trust with those already in your network.

?

Make it Easy to Find You

A visible and accessible contact section is non-negotiable. Don’t make visitors dig for your details. Include:

• Phone number.
• Email.
• Office address (if applicable).
• A Google Map embed (if you have a physical office).
• A simple contact form.

Want to go the extra mile? A

dd a scheduling tool like Calendly so clients can book consultations directly from your website.

Key takeaway: If they can’t find you, they can’t trust you.

?

Track What Works

What gets measured gets improved.

Use tools like Google Analytics to understand how visitors interact with your website:

• Which pages do they visit most?
• How long do they stay?
• Are they clicking your CTAs?

This data isn’t about vanity metrics—it’s about refinement.

If a blog post gets traction, write more like it.

If no one’s clicking your forms, simplify them.

Key takeaway: Your website isn’t static. It’s a work in progress.

?

Final Thought: Think of Your Website as a Conversation

Seth Godin once said, “People don’t buy goods and services.

They buy relationships, stories, and magic.

” Your website is where that magic begins. It’s where you invite people into a conversation—not a hard sell, but a gentle nudge that says, “I understand what you need, and I’m here to help.”

So, build a website that whispers the right words to the right people.

Keep it simple, make it human, and always leave the door open for the next step.

The rest will take care of itself.

?

Want more advice like this to help you grow your business profitability? Contact us to find out more.