How to Build Trust in B2B: Our Favourite Resources
From insights to strategies, this article is a select round-up of resources from BlueOcean. This month, we're talking about trust, and the role it plays in successful B2B relationships.
In B2B, it's all about relationships. ?
Every year, Dentsu releases their Superpowers Index, offering insights on B2B buyer needs. For the second year running, "feeling safe signing a contract" remains the top decision driver for B2B buyers, meaning that buyers are prioritising trust and expertise in these uncertain times.
In our latest article, we break down how to apply the pillars of trust to your business, so you can prioritise activities that will help them to feel reassured your business is the right choice.
Listen to the Podcasts on Trust
B2B Inspired The Podcast helps B2B marketers and business owners to unpick the ins, outs, ups and downs of B2B marketing. This month's podcasts talk about trust, and its effect on B2B relationships.
Trust: The Real Currency of B2B with Roland Leemans
Together with the CEO and Co-Founder of BlueOcean Agency, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context.
Harmonising B2B Sales and Marketing
We welcome the brilliant Sonja Webb of OfficeMax to B2B Inspired. Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance. Witness how, through the strategic implementation of Seismic, OfficeMax has created a symphony of synchronised efforts that not only bolster sales but also forge a dynamic customer experience.
领英推荐
How to Build Trust in B2B Environments
B2B Insights is our long-form content that explores different perspectives from our B2B community. We explore theories and practical ways to support your growth in B2B. Here are two articles that we think will help to form the foundation of your creative process.
3 Ways to Build B2B Buyer Loyalty
Ask a room full of sales, marketing, customer service, and product?people how to increase customer loyalty and you’ll hear a swathe of pretty predictable responses.
Why Trust is the Backbone of B2B Success
Trust is the invisible thread that weaves through the fabric of business relationships. Read the article for a blueprint for building trust in B2B, from BlueOcean.
The Principle in Practice
Clarity of value is a way you can start to build more trust, like in this case study for Sapphire Water Filters.
When You Need to Build Trust
We believe trust is the backbone of every successful strategy. Whether it’s crafting clear messaging and applying it to sales materials, aligning your teams, or building proof to back your promises, we’re here to help.
B2B Marketer / Colourful Sock Advocate
2 个月FOMU is real! (Fear of messing up).