How To Build a Thriving Coaching Business During A Crisis

Do you worry that your coaching business won’t take off or will plummet during this crisis?

Do you believe that your message is being lost in the online noise and all your work is for nothing?

Do you doubt yourself and question how to show up for others without being “salesy”?

I get it! This pandemic is history in the making and the world is looking for leaders to step up!

5 months ago, I was sitting at my computer crying after a series of business failures and I was ready to throw in the towel and go back to teaching.

I thought it was too hard.

I thought I knew what to do but my actions weren’t producing results.

I thought I was going to continue to struggle to make money.

Then, call it divine intervention or call it fate (I call it a miracle) Ryan Mathie from High Performing Coaches reached out and asked, “Hey Tina. Just thought I’d check in on you. What’s shakin. What’s movin?”

I wanted to lie and say, “It is really great”.

I wanted to hide how I was truly feeling.

I felt embarrassment and shame, after all I was a TedX speaker, I had a digital TV show and had been on many other podcasts and digital shows. Heck, I was a motivational speaker and Emcee at large events AND my business was tanking! And this was before COVID-19!

I decided to be honest and tell him exactly what was happening in my business. Raw, honest and authentic. My business was failing, and I didn’t know what to do about it. I was never taught how to be an entrepreneur. I only knew how to coach!

He quickly asked me to hop on a call and the rest is “My Ryan Story”. In a conversation he took a stand for me and for humanity. He saw me as a bad ass ready to rise. He knew he could help.

I signed up for his program (even though it was more than what I made in 6 months).

I had life changing breakthroughs.

I developed unshakable belief in myself.

I followed their system and was consistent- even when my thoughts tried to stop me.

I created games of attracting more committed clients and making a bigger impact and I won the games I chose to play.

Their program PAID me $98,000 in revenue in 5 months.

The bonus: I have a community of people supporting me. I have people to lift me up when it gets hard and I have momentum. I don’t have to do it alone. AND I have a system!!!

The other unforeseeable outcome. They asked me to join their team as a co-founder. This was not what I expected when I said, “Yes” to being in their mastery program!

What is my point?

I am not unique. Just like you, I knew I had passion for what I loved to do. I just needed direction.

Today, more than ever, you may be more fearful of the uncertain future. This is what you can you do today to take your coaching business to the next level despite what is happening in the world.

1. Flush out the BS in your head and noise surrounding you right now.

Let’s do some math, according to the international Coaching Federation there are 7.6 billion people in the world. If only 1% are looking to achieve specific goals this means that 76 Million people could hire a coach at any time. With only 200,000 coaches in the world this means 380 people are looking for you today!! The market is not saturated! People still need you- more than ever! Even during a pandemic!

2. Start taking actions that get you results. Now is not the time to stay in your comfort zone. You are a leader, and others are looking to you to lead the way. Build their trust. Lead the way. Communicate with them to ease their fears.

3. Start seeing what you do as serving and not selling. Don’t make decisions for people. People will spend money on what is important to them- mental health; setting new goals; finding new career paths; taking on health concerns are top priorities for people and many don’t know how to do this on their own. Ryan never sold me a thing. He saved me years of trying to figure it out which in turn saved me thousands of dollars and hundreds of hours of time- you will do that for your clients too!

Are you ready to dive in and make a huge impact and bring calm to a frantic world?

Are you willing to get past your money story so you can show up powerfully for your clients who are showing up with their money stories?

Yes?! Then let’s talk. Book a call with me today. I can’t wait to be your “Tina Story”!

Let’s Talk

Xo

Tina