How to Build a Successful Business as Couplepreneurs

We are often asked whether it is challenging to run a business with your spouse but personally speaking, in our case it comes quite naturally. Sharing my secret sauce I’ve developed in over 10 years of working with Rohan!

1. Divide and conquer

While we respect each other’s opinions, we also respect the fact that we have our own skill sets. Right from the beginning, we defined our roles at work. I handle Investor Relations, Brand Partnerships/Alliances, Marketing and PR. Rohan on the other hand is closely involved in Operations, Technology, Product Development, and the Marketing teams at CashKaro & EarnKaro.

2. Go with the flow

Whatever it is that drives your relationship will also help lay the foundation of your professional equation. Don’t try too hard to control your professional relationship and let things flow naturally. Focus on each other’s strengths and help each other overcome any shortcomings you may see. Remember that your relationship is deeper than that of just business partners and derive strength from it. You have the kind of trust, bond and understanding that come from years of knowing each other.

3. Don’t let ego get in the way

If you’re not butting heads in business, then you’re not really growing as a business. It’s okay to disagree, but don’t be disagreeable. Whenever there is a disagreement, we go with whoever is actually right after having a detailed discussion. Communication is key! In fact, seeing how hardworking and compassionate Rohan is as an individual, has made me respect and cherish him even more. Working together has also helped me discover a different side of him that I may have never known otherwise!?