How to Build a Successful Brand?
Kristel L.
Business Development Manager ? International Networker | Database Management, Software Development/IT, and Luxury Product Industries
Everyone loves and reads day by day various articles on how they can have a successful brand. Each of us seeks to find the key to success to make his brand successful and impressive in the market.
The question naturally arises, what steps should an entrepreneur follow to reach the top in a competitive market? Many people think that a lot of money is required to invest in the market and especially in the logo, and in the external aspect. But they are not right. In this article, you will read the top 6 steps you need to follow if you want your brand to have a dizzying success. I will show you step by step how you can achieve this goal.
Firstly I have to explain what exactly a brand represents. What a brand is can be interpreted in different ways. Is the word recorded for a long time in people's minds? Maybe a logo or letter? A symbol on a product? No, the brand is much more than that. A brand conveys trust, gives the customer a means of identification, and creates recognition value. With a brand, a customer can represent a lifestyle, flaunt conscious consumption, and ensure that they are buying good quality. Well-known brands are not only Coca Cola & Co. Also, the seal “Made in Germany” or Made in the USA, trigger emotions in the buyer. But even small businesses, such as the Italian around the corner, the family doctor, or a lawyer, can gradually build up a strong brand.
The brand helps to trigger a benevolent image in the minds of the target group, to reduce acquisition costs for new customers, and to sustainably improve the reputation. A brand not only brings reputation but above all increases sales and traffic. Furthermore, building a brand doesn't happen overnight or by accident. It takes a solid plan, thoughtful execution, and a little patience. You have to give people time to get used to the new brand, to try it out, and to develop new behavior patterns.
- Step 1: draw up a plan
Before you start building a brand, you need to define what your brand should stand for. Which statement should it convey, which feeling should it trigger in the target group? Develop a clear vision and write it down.
Step 2: Define the passion of your company and create the story for it
It must be true - if there is a lack of authenticity, your brand will stand on feet of clay: at some point, you will no longer know how to continue spinning the story. On the other hand, if it is true, it goes on by itself. You just have to depict them and tell them with the right words. Associating your brand with real value can transfer the passion to customers. You give them heroes to relate to. Good storytelling touches people deeply and arouses emotions in them that even the most outstanding customer service cannot trigger. Trade with dreams!
Step 3: Develop a Slogan
Brand and slogan go hand in hand. Slogans have become indispensable in the advertising industry. They stay in your head and are ideally suited to convey a brand message. You too should develop a slogan. Special attention should be paid to communicating your unique selling points. Also, your tagline should be short and memorable.
Step 4: Design your corporate
A brand creates recognition value. A well-thought-out corporate design is essential here. Use the same colors, fonts, and wording on your logo, website, letterhead, and promotional materials. Here too, set yourself apart from your direct competition. Take a look at the design of your competitors and find your way.
Step 5: Your corporate identity
For a successful brand, the company's self-image its corporate identity, must not be neglected. How do you see yourself and your role in the market? How do you want to be perceived and remembered by the customer? Clear definitions and promises to yourself and your target group are required here.
Step 6: Offer identification
If you can make your customers identify with you and your brand, you can be sure of new regular customers. You can achieve this most effectively if you allow them to contribute to the further development of the brand and the products.