How to Build Strong Relationships With Your Best Prospects Using Meaningful Conversations

I want you to put your creative hat on for a second and imagine this…

Let’s say you could profile your best customers.

What does your ideal customer look like?

Let’s say you do some research on a 100 people who fit the profile of your ideal customer. And you hire a big room out and bring those 100 people into that room together. They’re all standing there in front of you and you begin to talk to them about how amazing your business is.

You tell them how long you’ve been in business, what you do for people and how you help them.

Anything to sell yourself.

You then get off the chair you’ve been perched on, and wait patiently for everyone to come rushing over to you desperately wanting to give you their money.

Guess what happens 9.9 times out of 10?

Nothing.

It’s very unlikely you’ll make many sales in a scenario like this one because you’re trying to sell yourself and your business.

If we take a look at what people do in business with their marketing campaigns, you’ll find they put out all sorts of content from blogs, videos, Facebook Posts and email campaigns.

But here’s the thing…

They spend all their time and energy shouting how great they are and almost forget about the people they’re talking to.

This ‘build it and they will come’ mentality will only apply if you’ve got a unique product that everyone is clambering on. Most businesses don’t have that and they have to approach their marketing in a different way.

However, if you’re a business and you’re constantly on your audience's radar and you’re giving them great content, you’ve got a much higher chance of engaging with those people and attaining their business.

So What Do We Do?

Imagine the same 100 people in the room together again. But this time, you aren’t preaching from a pedestal and shouting how great you are. Instead, you’re going to immerse yourself in one to one conversations.

You’re going to talk about them and ask them about their problems, what they’re doing to solve them and genuinely show interest to build a relationship.

Focus on building relationships to increase your conversion rates.

Think about what would happen if you spent the time to build a quality relationship with just 2-3 people at that one event?

Then imagine you’ve got another event the following day and you do the same. What you’ve done is spent time to nurture a relationship and build rapport.

You’ve got to remember the people who are ready to buy from you right there and then aren’t necessarily the best fit. But if you spend the time to build a relationship you’ll quickly magnetise more of your ideal customers right to you.

The Key to Having a Successful B2B Campaign Is Being Relentless & Targeted.

By relentless, I mean consistently following up and building relationships with your prospects.

Don’t simply think if you put an offer out there that your phone will be ringing off the hook with orders. It’s about being targeted, building relationships and engaging in two way conversations with your ideal prospects.

So many people get disappointed when their marketing efforts don’t work.

They have a ‘build it and they will come’ mentality and forget about what’s actually important: The customer.

Speak to Your Prospects

Speaking to your prospects is a great way to find out what they want to buy. If not, you’re simply making assumptions, trying to guess what you think they want. It’s an ongoing case of relentless conversations face to face and by email to build rapport.

At Marketing Republic, we don’t use the old school approach of relentlessly calling people and blitzing the hell out of them. We spend the time working with your team to build strong relationships with your prospects.

We focus on nurturing relationships to create opportunities in your business.

If you’d like more marketing and sales tips as well as finding out how Marketing Republic can help you grow your business, please visit HERE.

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Stefan