How to Build a Strong Personal Brand
Recently, I was told from a potential client that I have a strong personal brand. I was shocked that more than my company, he saw my personal brand. He said ‘wherever he is’, I tend to show up. Yes, I did my happy dance! So, I thought I would share some insight into how I developed my brand and what steps you can take to build a strong personal brand.
Be Positive and Passionate
With so much negativity around us, it is nice to have someone to look to as a voice of positivity. I try to always post in a way that will empower and influence with a “positive voice”.
Helping Others
If we look to help people, this is where true relationships are made. This is especially true in business. I use the term “Connecting for Purpose”. When you meet someone new, try to think about what reason you were brought together. Are you there to help them? The best relationship I find are the ones where you are in it to help each other! Without a heart of service, you will look too soon at “what’s in it for me” and miss a long-term rewarding relationship.
Build a Network
I wrote ‘be passionate’ first because you must know what you are passionate about before you “find your tribe”. Once you know what group of people you are looking for, start connecting! Don’t wait for them to send the invitation. You send it out with a one sentence purpose of the connection. Do this daily! The larger your network, the larger your scope of influence, and the more help you can give to others. I am not an expert on technical topics, but I have many experts in my network that I can turn to which allows me to help our industry.
Get to Know Your Audience
Over the past 15 years, I have been building my personal brand and my audience.
Innovative Marketing, Branding, Public Relations, and Social Media Strategist
7 年Perfect article for the new year. Love articles that get me thinking!
Sr. Director of Marketing for Industrial and Commercial Motors
7 年This is a great article! Many people forget that first and foremost you have to sell yourself before you can get to selling your product or service. If you have a great personal brand it is going to drive your companies brand through many of the reasons you mention. The most successful people are successful no matter where they go because of their personal brand. Great read and I will be using this to give to people i mentor as well as my colleagues. Thanks Charli K. Matthews and hope to see you at Hydraulic Institute
Gearmotor Guru @ Bodine Electric
7 年Thanks! You have been a "mentor" to me for 5 years. I've observed your interactions and tried to follow suit. it's nice to now have all of your "secrets" boiled down into one article.