How to build a story to stand out from the crowd as a Software House #5

If you're a Software House, outsourcing developers cheaper than others is no longer enough to win customers.

Looking at the current IT market situation, Leopold van Oosten states:

"Now when everyone is spammed all day long.

So how do you make a pitch??

How do you make a story that really holds up??

It's not just about defining the ICP.

You have to have a razor-sharp pitch and therefore you need to have a very consistent story."

So, let's dive deep into how you can build a story that helps you stand out from the crowd.

And position your company as a trusted service provider.

How to build a strategic narrative for your Software House

Below you can see one of the frameworks we're using to help our customers build a strategic narrative to differentiate them from the competition.

The Change: First, you have to start with what has changed in the market to build a relevant context for your narrative.

The Problem: Then, you have to pinpoint why this change makes companies unable to operate in an old way.

Point of view: This is how you communicate your unique approach to the problem and evangelize strategic change companies have to implement to thrive.

But be careful.

As Christopher Lochhead, the godfather of category creation, states "If your tagline or POV can easily work for someone else, you don’t have a POV".

Solution: show customers how your solution helps implement that strategic change and bring them to a new future without a problem (from-to)

That's your starting point for building a strategic narrative on the company level that helps you pop out from the crowd.

Tune into the full podcast episode for more insights from Leo and Romeo Mann: https://podcast.man.digital/s1/11bm

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Join our webinar about forecasting tailored to the IT and Software Houses business model this Thursday at 2:00 PM CEST | 8:00 AM EDT.

Save your spot here: https://learn.man.digital/sales-revenue-forecasting-for-it-sh

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