How to build and scale your content marketing operations

Well, hello there!

It’s time for the first podcast episode of the year.

Today on the hot mic, is Joei Chan.

She has seven (!) years of experience running content marketing operations at B2B SaaS startups. At the moment she is Director of Brand & Content at?360Learning, where she is responsible for all organic lead generation (leading a team of 10).

When you listen to our conversation, you can hear her hands-on experience dripping out of her words. There is no fluff.

Joei gives down-to-earth, practical tips on how to run the behind-the-scenes of a successful content marketing department.

So if brand and content is your thing or you want to learn more how it’s done right, this one’s for you my friend.

Cheers,

Sandro

PS: Oh I forgot, Joei has also been the leading act in the Webby-Award winning?B2B Marketing Reality Show?(wait what?) called?Onboarding Joei. Believe it or not, this stuff is a legit?Netflix style binge-able drama series for marketers?(wow, who thought I’d ever utter these words).?Content marketing at the highest level!

???Street Cred:?Joei Chan is the brand and content director at?360Learning, a collaborative learning platform for companies. She's also the main protagonist of the Webby Award-winning docu-series called?Onboarding Joei, an unscripted B2B marketing reality show.

???Follow Joei:?LinkedIn?|?Twitter

## Conversation Topics

- Learning how to delegate content tasks
- Creating brand guidelines for content
- How marketing teams are built and scaled
- 360 Learning’s current content distribution strategy
- How to manage organic engagement on social media
- Co-marketing and how to use it in your business
- Learning how to say no to people:        

The Episode in Its Full Glory ?

Come join us:

That's it for this week.

Talk soon,

Sandro