How to Build A Scalable Facebook Advertising System From Scratch
If you had to rebuild your company’s Facebook ad account from scratch…how would you do it?
?? That’s the task we were faced with after our ad account got shut down because of a hacker.
Here’s what we did: https://tinyurl.com/molly-fba-system
Here’s what we DIDN’T do. We didn’t simply recreate exactly the campaigns we had before.
Instead, we spent a lot of time thinking about the best way to make sure this new account would provide a solid foundation for a profitable Facebook advertising system we could really scale. ??
There are a lot of important lessons to be learned from this process, such as…
?? Which campaigns to prioritize first, and why…
?? How to structure campaigns for vertical and horizontal scale…
?? How to decide how simple (or complex) your account needs to be…
?? What structural adjustments to make for your unique business needs…
Molly will walk you step-by-step through the process we followed to rebuild Smart Marketer’s traffic system from the ground up in our new post called, How to Build A Scalable Facebook Advertising System From Scratch.
This will be a detailed two-part post. Read the first part here: https://tinyurl.com/molly-fba-system
People seek me out for world-class customer journey CRM design. Since '08.
4 年Great stuff Ezra Firestone! Actionable and professional advice that will definitely help people who are just starting out. Plus, there some nuggets in there for people already doing it (e.g. horizontal vs. vertical scaling). I did have a question: for the presell page you use as an example, while it wasn't directly building your list, did you run remarketing to those page viewers?