How to Build a Sales Funnel That Converts Like Crazy
The Psychology of Selling to Your Ideal Client
When it comes to growing your business, using a sales funnel strategy will help you find leads you can convert into paying customers. This type of sales strategy will help you attract, nurture, and convert your ideal client using content marketing, social media marketing, and email marketing.
In this blog, I’ll show you how to build a sales funnel that converts like crazy, so you can scale and grow your business. The trick is knowing when to send your potential customer or client the right type of content, so you can guide them through the buying process.
Once you understand the psychology of selling to your ideal client, you will have a much easier time converting your leads into paying customers. But the sales process won’t work unless you put the right effort into making it work.
Your Sales Funnel & the Buyer's Journey
By understanding the fundamentals of a sales funnel, you can build a profitable sales strategy that will help you convert your leads into customers. It will require you to understand where your lead is in the buyer’s journey, so you can send them content that will have an optimal impact.
Here’s a breakdown of the buyer’s journey:
Wherever your prospect is in the buyer’s journey, it is important that you tailor each stage in the sales funnel to the needs of your ideal client, so they feel you understand their needs and engage with your content.
Stages of a Sales Funnel:
Awareness (“Top of the Funnel”) - This is the stage at which your ideal client recognizes a need for a solution to their problem and notices your brand.
Interest - This is the stage at which your ideal client engages with your brand and will request more information about your relevant solution.
Interaction - This is the stage at which a potential customer reaches out for more information about your products or services.
Action - This is the stage at which your potential buyer makes an informed buying decision.
Once your ideal client gets through the buyer’s journey, they will take the steps necessary to purchase your product(s) or service(s). This is where all the effort you put into getting them to the top of the funnel pays off, which is why it is important to optimize your sales funnel, so they complete each step and take action.
The Critical Elements of a Sales Funnel
Creating a profitable sales funnel will require you to implement a sales strategy so you can offer a massive amount of value to your ideal client. Understanding the buyer’s journey will allow you to leverage the right online tools to educate them so they can make an informed buying decision.
Below are five major online marketing strategies that will help you optimize your sales funnel. You will want to take advantage of each of these online strategies, so you can convert more leads into customers.
Content Marketing
Before your potential customer can get to the awareness stage, you will need to attract them to your offer. Content marketing is a great way to attract your potential buyer to your relevant solution, so they can do their research and make an informed buying decision.
To attract potential buyers and create awareness, you will want to consider the following seven steps to creating engaging content. There are, of course, many more ways you can engage with your ideal client using content, but these seven tips will help you get started.
7 Tips to Creating Engaging Content:
To maximize the effectiveness of your content marketing strategy, consider using an online marketing automation tools. A CRM will help you streamline your online sales process making it easier for you to move more prospects through your sales pipeline.
Social Media Marketing
To get the most out of the content you create, it is important to implement a social media marketing strategy that drives traffic to your blogs and articles. You want to communicate with your prospects by tracking how they engage with your content, so you can measure the ROI of your online marketing efforts.?
You will attract your ideal client by creating optimal content that offers them relevant solutions. And you increase your conversion rate by using a strong social media strategy throughout your online sales process.
Landing Page
Even before the awareness stage, you want to attract your ideal client to a landing page that offers a relevant solution. This will require you to understand their pain points, so you can create a free or low-ticket item that provides them with a massive amount of value.
Examples of free/low-ticket offers:
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The key to building a landing page that is attractive to your ideal client is to communicate the benefits of your offer. The more your ideal client sees the value of your relevant solution, the more they will want to buy from you, work with you, or hire you.
To do this, you will want to A/B test variations of your landing page, as well as your entire sale process, to determine how your potential buyer engages with each. This will help you to determine where and how you can improve your sales process, so you can convert more leads into customers.
Using Email Marketing to Attract Your Ideal Client
Setting up an automated drip email campaign for your sales funnel (a series of emails sent to potential customers at predetermined intervals) is a great way to nurture your prospects. Automating your email marketing will allow you to engage with your potential customers, which will make it easier for you to keep your business top of mind allowing you to convert more leads into paying customers.
Though, the key is to customize each email by providing them with content that provides relevant solutions to their pain points. You should also consider sending regular newsletters and promotions to your email subscribers, so they can learn more about you and your business.
Automating Your Sales Funnel Process
To streamline your sales process, you will want to use an online marketing automation tool like BuilderAll .?
This online tool will help you:
Automating your online marketing process will help you nurture your leads making it easier for you to convert them into paying customers. Using tools like BuilderAll will help you to build customer loyalty, so you can focus on optimizing your sales process.
Another benefit of automating your sales funnel is the ability to send targeted email marketing messages allowing you to optimize the impact of your content. You can also track your leads and measure conversion rates, which will allow you to determine the effectiveness of your sales funnel.?
By tracking your conversion rate, you can adjust your email campaigns to optimize the sales funnel process allowing you to achieve a higher conversion rate. This will allow you to save time and money ensuring each customer touch point is efficient and effective.
The Art of Engaging With Your Ideal Client
Throughout the buyer’s journey, it is important to keep your potential customers engaged with your content, so they remain loyal to your brand. This can be done by ensuring your sales team has the necessary skills to craft compelling brand stories about your business, so they can personalize the sales experience of each customer.
To achieve optimal results from your sales funnel and grow your business, your sales and marketing teams must work together. The goal of your marketing department should be to develop an online marketing strategy that complements your sales team’s sales process.
Implementing an online marketing strategy that complements your online sales strategy will allow you to create engaging content. You will want to track your online metrics so you can optimize your sales funnel and engage better with your ideal client.
5 Keys to Optimizing Your Sale Funnel:
Using an analytics software, you can track the progress of your sales funnel, so you can deliver the best results to your ideal client. These Data-driven insights will allow you to develop an even more effective sales funnels.
Final Words on Converting your Leads into Customers
Though there is no quick way and no guaranteed way, to convert your leads into customers, a sales funnel will make it much easier to connect and engage with your ideal client. It will allow you to streamline your online your sales process making it easier for you to grow your brand and your business.
To learn more about how to build a sales funnel, download my $7 ebook :
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