How to Build a Profitable Marketing Strategy

I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster.

Know your target customer

The first step in building your marketing strategy is to know who it is you’re marketing to and what their core drivers are. Doing so ensures that your marketing efforts are focused, and you’ll benefit by getting the return on investment that you’re after.

One common way to go about this is to create a buyer persona. By creating effective buyer personas, you can be sure that you’re marketing to people who are actually interested in what you have to offer. Otherwise, your marketing strategy is pretty much the equivalent of a man on a box yelling through a megaphone at random people on the street.

Research your competitors

No business exists in a vacuum.

Even if you are the only brand on the market, in a very specific niche, you can be guaranteed that sooner or later you’re going to find yourself with some competition. And guess what? They’ll likely possess their own ideas about the best way to acquire customers.

Choose your channels

How do you get your marketing message in front of your prospects? There are many ways, more than ever, in fact. You could go down the traditional advertising route and stick ads in newspapers and on billboards, or you can try more modern and ever-evolving tactics like SEO and content marketing.

Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterwards: call on 0411 686 071 or email me at [email protected]

Thanks!