How To Build And Present A Converting Offer On LinkedIn
Ethan Clarke
I Help Coaches Sign Clients With Done-For-You LinkedIn Client Acquisition – Pay Only For Results.
In this newsletter, I’m going to share:
- Why most offers on LinkedIn are confusing and lead to few leads
- How to present your offer on LinkedIn to attract ideal clients
- How to build a clear and transformational offer
So let’s get started shall we? (Or watch the video version here)
Why most offers on LinkedIn are confusing and lead to few leads
So I’m sure you’ve seen hundreds of LinkedIn headlines and profiles.
Most of which probably left you unsure about what they do.
Some of them mention so much nonsense that you couldn’t even find a place to start figuring out what they do.
And the problem is this… Founders are trying to be clever, not clear.
Sure we want to stand out, but if it causes our ideal clients to become confused in the process.
It just isn’t worth it. And the offer doesn’t just come down to the headline, it’s your whole profile and the content you put out there too.
So let’s talk about how you can do this.
How to present your offer on LinkedIn to attract ideal clients
Headline: I help <Ideal client> <get result> with <offer>.
As boring as it is, this works like a charm for your headline.
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After all, we’re looking for clarity, not confusion.
Banner: Include the 1 core result or pain they’re dealing with + A clear CTA for them to take
Shouldn’t be confusing, don’t crowd the banner, just show you understand your audience.
How to build a clear and transformational offer
So to build a clear and transformational offer, we need a few things:
- A clear niche
- A desired transformation
- An understandable method to get there
This way our audience knows:
- Who the offer is for
- Why it’s relevant to them
- How your offer works to get them the result
And I break down how to get clarity on your niche in the offer module in my FREE Leads With LinkedIn Skool community. You can get access here
P.S Whenever you’re ready, here are 3 ways I can help you get more clients, more money and more time:
1. FREE SKOOL COMMUNITY for Service-Based Founders who want to get clients with LinkedIn using simple strategies anyone can use and understand.
2. See more of my LinkedIn lead generation content on YouTube
3. Interested in working with me 1:1? See my website.
Helping executive coaches create a steady stream of paying clients on LinkedIn (without paid ads or complex funnels)
4 个月Nothing makes business easier than a killer offer
Building sales funnels & email systems to help coaches scale to $10k/mo. and beyond | Over $500k in attributed sales | Story-driven copy, conversion-focused design
4 个月Good stuff man