How to Build Momentum in Your Creative Business

How to Build Momentum in Your Creative Business

Some days, even when you know exactly what you need to do to market your business, it’s hard to get yourself to do it.


And then there are those perfect days when you check off your to-do list and call a friend to meet for lunch because you magically have time to spare.


Life as a creative business owner is an ebb and flow.


But sometimes - especially in the beginning - it can feel like your business is?all ebb and no flow.


If that’s you right now, here’s something that might help…


In one of my new favorite books,?The Smallest Lights in the Universe, astrophysicist Sara Seager shares this simple thought:

Momentum is a powerful force.

When you have momentum in your marketing efforts, finding clients and gigs that fit your goals can almost feel effortless.


Because you’re already moving forward.


And to continue moving forward takes far less effort than to begin.


But momentum doesn’t happen on its own.


Here are two things you need to know about building momentum in your small business marketing:

  1. You have to?show up?to build momentum.
  2. “Showing up” is my watchword for 2023. And that means you show up a little bit each and every day, and do what you can that day.
  3. If that’s 30 minutes a day, great. If it’s 5 minutes, that’s fine, too. Just keep showing up and you will start to feel the momentum carry your business forward.
  4. Things take the time they take.
  5. This is an idea from another one of my favorite books, Oliver Burkeman’s?Four Thousand Weeks.
  6. As I said above, momentum doesn’t happen on its own. It requires movement, and it builds over time.
  7. The more consistently you show up, and the?longer you show up over time
  8. The more momentum you will build.

So, when you feel like your business is “all ebb and no flow”...?

Just remember to show up and focus on building momentum with your marketing every single day.

Do that, and I promise you: Good things will happen.


If you need a little help “showing up” in your creative business every day…


I recommend picking just one thing you can do each day this week, and laying out a schedule for yourself, so you stick to it.

Watch the companion video on my blog here.

Janice Carter

Your Brand Deserves More Than Just Design… It Needs True Alignment

2 年

Love that you’re including Fanny…Ilise Benun dogs are cute, so never irrelevant! ??

Leslie Skyrms

The Engineer Whisperer ~ I help tech companies translate specs & jargon into copy that inspires customers to buy.

2 年

I needed this reminder so bad. Thank you for providing it. ????

Michelle Murray

Health and Fitness Direct-Response Copywriter. Goal-oriented copy for your ideal prospects... because I've worked with them. And I am one.

2 年

Thank you, Ilise! Great way to start my week.

Cynthia Kincaid

Fractional CMO| Marketing Strategist | Journalist | Content Creator helping companies in regulated industries (Financial Services, Insurance, Healthcare) craft winning marketing and content strategies that get results.

2 年

So true.

Teresa Cooper

Freelance Content/Copywriter l Growing Your Business l Working with Small Businesses and Nonprofits to Help You Stand Apart and Make Money l I know how to reach your audience and grow your business.

2 年

Love it! Such a happy pic.

要查看或添加评论,请登录

Ilise Benun的更多文章

  • Put Yourself In Your Client’s Shoes, Not Their Head

    Put Yourself In Your Client’s Shoes, Not Their Head

    What’s inside this issue: Is this pitch “too much”? | Why you should get out of your client’s head | Ways to stay top…

    13 条评论
  • Why Business Friends are Everything

    Why Business Friends are Everything

    What’s inside this issue: How a great business friendship begins | Why your network is your most important asset | How…

    27 条评论
  • What’s Working in 2024 - 6 Successful Creatives Weigh In

    What’s Working in 2024 - 6 Successful Creatives Weigh In

    What’s inside this issue: What are successful creatives doing to move their businesses forward in 2024? | 6 creatives…

    8 条评论
  • Rejection, Re-Framed

    Rejection, Re-Framed

    What’s inside this issue: How to find new potential clients anytime with AI | When a rejection isn’t a rejection | How…

    9 条评论
  • How to Be Unforgettable

    How to Be Unforgettable

    What’s inside this issue: How to stay top-of-mind to clients & prospects | 3 ways a newsletter will benefit your…

    16 条评论
  • Ideas For Days: What to Write About on LinkedIn

    Ideas For Days: What to Write About on LinkedIn

    What’s inside this issue: How to avoid content idea panic | Why your content shouldn’t start with what you know | My…

    12 条评论
  • Speak Your Clients’ Language - And Still Sound Like You

    Speak Your Clients’ Language - And Still Sound Like You

    What’s inside this issue: The importance of language in marketing | What it means to speak your clients’ language | How…

    5 条评论
  • Needles in the Haystack: How to Identify High-Quality Prospects on LinkedIn

    Needles in the Haystack: How to Identify High-Quality Prospects on LinkedIn

    What’s inside this issue: Why you should always be on the look-out for better clients | Defining “quality” using AI |…

    9 条评论
  • Don’t Wait to Get “Discovered” on LinkedIn

    Don’t Wait to Get “Discovered” on LinkedIn

    What’s inside this issue: Are you using the 2 riskiest marketing “strategies”? | “Where Are All the Good Clients”…

    2 条评论
  • Outreach Without The Obsession

    Outreach Without The Obsession

    What’s inside this issue: The most freeing outreach mindset | The 4-Step Outreach Campaign | Getting gigs from existing…

    8 条评论

社区洞察

其他会员也浏览了