How to Build Momentum On LinkedIn

What’s inside this issue: The 3 marketing tools you need to build your dream business | Why LinkedIn is the perfect place to start | How to build momentum on LinkedIn

All it takes is 30 minutes a day to attract the clients and projects you want. And much of that can be done here on LinkedIn. Here’s how to build momentum on LinkedIn so it becomes automatic.

Life as a creative business owner is an ebb and flow.?But at times, it can feel like your business is all ebb and no flow.

When that happens, you just need to focus a little extra attention in one of these areas:

• Sharing High-Quality Content
• Finding your people with Strategic Networking
• Offering your help through Targeted Outreach

These are the only three things you need to do to attract the clients and projects that you want, you can do all of them here on LinkedIn, and all it takes is 30 minutes a day to get them done.?

Now, 30 minutes a day isn’t a lot.

But without building momentum, it can feel like a lot to get started.

When you have momentum in your marketing efforts, finding clients and gigs that fit your goals can almost feel effortless.

Because you’re already moving forward.

And to continue moving forward takes far less effort than to begin.

One of the most important places to build momentum as a creative business owner today is right here on LinkedIn.

After all, according to LinkedIn, 4 out of 5 people on this platform right now drive business decisions. That means the people who hire freelancers are lurking on this site as you read this.

And spending just 30 minutes a day connecting, commenting, and posting can help attract the clients you want to you.

But, since momentum doesn’t happen on its own, here are…

Three (Painless!) Ways to Build Momentum on LinkedIn

1. Make it fun. As my friend and LinkedIn expert, “Melanie the Marketer” Deardorff suggests, when you don’t know where to start on LinkedIn, do something easy and fun, like sending connection invites to people in your life — and not necessarily people you think will be prospects. Just a few minutes each morning should be enough to start picking up a little bit of momentum. You can build a regular LinkedIn routine without even posting anything yourself - though eventually you should. And that brings us to the next step...
2. Share helpful content. Regularly sharing content on LinkedIn helps you stay top-of-mind to potential clients. In fact, HootSuite reported that posting weekly increases your followers (and thus potential business connections) by more than 5 times over posting just monthly. This can be as simple as noticing things you’re learning in your business and sharing them in regular LinkedIn Posts. No need to overthink it. Just consider what your potential clients might find helpful and share it.
3. Continue the conversation. Once you’ve made a post LinkedIn will show it to more people if it has a lively conversation going in the comments. Take a few minutes to reply to any comments on your posts and create an ongoing conversation. Then, make sure you’re commenting on other people’s posts, too.

Need a Quick Win?

Sometimes you just need a quick win! If today is one of those days, watch this video for my outreach shortcuts that can help you get a quick win - and a little extra confidence.

1. You have to show up to build momentum.?

“Showing up” is simple. It just means that you do a little bit to move your business forward each and every day. If that’s 30 minutes a day, great. If it’s 5 minutes, that’s fine, too. Just keep showing up and you will start to feel the momentum carry you forward.

2. Things take the time they take. This is an idea from one of my favorite books, Oliver Burkeman’s Four Thousand Weeks . Momentum requires movement, and it builds over time. The more consistently you show up, and the longer you show up over time... the more momentum you will build.

3. Momentum is what makes you unstoppable. It’s what carries you through dips in energy and motivation. It’s what brings dream clients your way, almost effortlessly. And when you start small and keep going, it’s what makes your marketing - on LinkedIn and elsewhere - a powerful force that carries your business forward.

I recently made guest appearances on these awesome podcasts to talk about two big topics: Trusting yourself as a business owner, and pricing.

– Free Time with Jenny Blake - Where we talked about how and when to trust yourself and others. Listen in here .

– The Creative Sh*t Show Podcast - Where I spilled some of my favorite secrets about pricing, why creatives avoid it, how to do it (and feel good about it), and more. Listen in here .

?? Have you subscribed yet to the Marketing Mentor Podcast? Listen and subscribe here .

? Here’s what to do with 10 minutes a day on LinkedIn , from “Melanie The Marketer” Deardorff.

?? Still looking for your “focus” on LinkedIn? Here’s how I found mine .

Until Next Month ...

Do you spend time on LinkedIn every day? What do you do with your time? Share in the comments of this post!

Please DM me on LinkedIn , and you get extra credit if you leave an audio DM! (I discussed how to do this in July’s QLT .)

Ilise Benun, Your Marketing Mentor – Marketing-mentor.com

Subscribe to my Quick Tips newsletter to be inspired with ideas beyond LinkedIn to market your creative business.

Catch up on any QLTs you missed here:

• Fight “Postcrastination” Do This Instead
• 3 C’s: Essential Elements for LinkedIn Success
• Could You…Should You Start a LinkedIn Newsletter?
• Is Your LinkedIn Outreach Timid or Targeted?
• I Found My Focus for Using LinkedIn – What’s Yours?