How to Build Messages That Build Buy-In

As the leading force in your company, you might often face resistance from your team members towards change.

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And that is quite normal.

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To effectively promote change in your company, it is crucial to anchor your proposal to questions or challenges your team members are already actively considering.

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For, for example if you are trying to introduced automated ecommerce in your company and there is resistance, it could be fear of the unknow that is holding your team back.

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So, it might be better for you to position the exercise as an attempt to stay relevant in the marketplace and remain profitable in changing times.

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This approach taps into existing motivations and curiosity, making your proposed change feel more relevant and less risky.

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