How To Build A Marketing Strategy?
Powerful Marketers
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Feeling lost at sea with your marketing efforts? You’re not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don’t know how to get started? No worries, in this podcast episode, Mari-Liis Vaher, MBA and Laura Kukemelk from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy.Here are the key takeaways from the episode:
Why Clarity Matters?
The first step in crafting a marketing strategy is gaining clarity. You've probably heard the advice to know your target audience and be clear about your products or services. But why is this so crucial? Diluted focus gives you diluted results. Imagine trying to set a piece of paper on fire with a magnifying glass and sunlight. If you keep moving the glass around, the paper will never ignite. You need to hold the glass steady and focus on one spot. Similarly, in business, you can't serve everyone or be everywhere. Concentrating your efforts on a well-defined target audience ensures more effective and impactful marketing.
The Fear Of Missing Out
It's natural to think that focusing on a specific niche means losing out on other potential business. However, the opposite is true. The clearer you are about who you can serve and how you can serve them, the easier it is for those people to find you. They feel heard and understood, creating a stronger connection. To create a marketing strategy, you need to understand your current position, your goals, the obstacles in your way, and how to overcome them. This clarity provides a framework for decision-making in your marketing efforts.
Marketing Strategy Building Tool
To assist you in gaining this clarity, we've developed the Strategy Building Tool with the 12-Month Marketing Plan. The first step focuses on clarity with 25 guiding questions to help you craft a strong strategy. But a strategy without an action plan is just a dream. Our tool also includes steps like the client journey flywheel, a 12-month marketing plan, and a metrics table.
Think Through The Entire Client Journey Flywheel
Marketing is about building Know, Like, and Trust with your customers. Start by viewing the world from your customer's perspective: they need to KNOW you, LIKE you, and TRUST you before they buy from you. Our Client Journey Flywheel has four key steps to create a positive, long-lasting client experience:
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Stay Committed and Adaptable
Once you have clarity and understand your client journey flywheel, it's time to create an action plan with a clear timeframe. Our 12-month marketing plan helps you define activities, schedules, budgets, and responsibilities. Don't forget to include metrics to evaluate your marketing efforts effectively. After setting your plan, it's crucial to put it into action and give it time—typically 3-6 months—before assessing its effectiveness. Patience and commitment are key to seeing valid results from your new strategy.
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CEO and Founder - WordsPerfect, Inc. | Longtime copywriter and marketing consultant specializing in creating emotionally connective content, branding strategies, and customer relationships.
8 个月Wonderful advice for building a sound and effective marketing strategy!