How to Build Loyal Audiences | Insights from Kim Doyal
In today’s fast-paced digital world, building a loyal audience can feel overwhelming.
With so many tools, platforms, and strategies to choose from, where should you start?
I recently sat down with Kim Doyal — podcaster, newsletter expert, and editor of The Spark — to talk about the evolving landscape of newsletters, email marketing, and the tools to help you grow your audience.
We covered a lot of ground, including:
If you’re looking for actionable insights on building engagement and growing your brand through email marketing and newsletters, this is the conversation you don’t want to miss.
In addition to the article , which I highly recommend, the full podcast episode with Kim is dropping soon.
Of the many shows I've hosted, this is one of my all-time favorites. You'll enjoy Kim’s gift for storytelling and the wisdom she shares about online business, marketing, and more. Coming soon.
Join My Digital Adventures in Publishing & Podcasting on Substack
Did someone say livestreaming on Substack? Well, guess who just started a publication ? That’s right—me! But it’s not just another newsletter. It’s a new home for my content in various formats, offering more than just posts.
Substack has always intrigued me as a platform that speaks to my author side with long-form writing, while also embracing podcasts, video content, and even Twitter-like Notes. The addition of livestreaming made it impossible to resist, and I’m committed to posting there regularly.
?? I'm posting the full podcast episode with Kim Doyal exclusively on Substack. Subscribe for free to access the podcast when it drops.
What really sets Substack apart is its guarantee of delivery straight to your inbox. Unlike a Facebook group, where notifications often get buried or are only sent to a small percentage of your audience, every long-form article and podcast post I make on Substack lands in your email, so you never miss out. It’s a more direct, reliable way to build community and engage one-on-one.
Now, with the ability to livestream, Substack has become even more dynamic. I can offer real-time interactions alongside my written posts, Notes, and podcasts, making it the ultimate platform for staying in touch with you in multiple ways. I’m excited to explore these new features and create even deeper connections with you.
?? Subscribe to BrandStack | Books & Broadcasts on Substack: https://rossbrand.substack.com .
Proof is Profitable at #SelfPubCon24
I'm excited to speak on the Book Awards Panel at the Self-Publishing Advice Conference (#SelfPubCon24) hosted by Hannah Jacobson of Book Award Pro & Edward Trayer of The Wishing Shelf Book Awards .
We will cover how to use book awards to help you build a powerful author brand and sell more books.
Our session, "Proof is Profitable: Use Reviews, Contests, and Awards to Drive Reader Engagement and Sales," goes live on Saturday, October 19, at 3pm ET! Panelists include young adult novelist Rae Knightly and book marketing strategist Alexa Bigwarfe . You can watch live and enjoy replays of all sessions for three days starting on Saturday.
“Proof is Profitable” delves into the power of reviews, contests, and awards in establishing social and professional proof and demonstrates, through case studies, how these elements can significantly boost your reputation and drive engagement.
I'll share advice on what I learned from my journey to 48 book awards and how those awards benefit me as an author. The Self-Publishing Advice Conference is presented by The Alliance of Independent Authors . Our session is sponsored by the Rubery Book Award .
??? Get your FREE pass at https://geni.us/selfpubcon24 .
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Around the Universe
Business Storytelling Podcast Reaches 700th Episode
The award-winning Business Storytelling podcast hosted by Christoph Trappe is celebrating a major milestone: 700 episodes!
Selected a top five storytelling podcasts, the show launched in 2019 and has featured top guests in the marketing space from Seth Godin to David Meerman Scott . In 2020, Christoph started livestreaming the Business Storytelling Podcast, while DBTV added the show to its weekday TV lineup in 2021.
"When I started this podcast, I never imagined we'd reach 700 episodes or over half a million downloads and views," Christoph said. "The support from our listeners and the willingness of industry leaders to share their knowledge has been incredible."
The success of the show's move into live video led Christoph to write the book, Going Live: Live Podcasting for the Win , advocating podcasters livestream their shows to reach audiences on social platforms.
?? Listen to the Business Storytelling Podcast .
Passionate Creators Talk Self-Publishing and YouTube
My Video Podcasting Made Easy co-author, Kevin Kolbe , and my expert guide to all things self-publishing, Dale L. Roberts, get together on video for a conversation about their creative passions.
Did I mention these guys are also great YouTubers? Kevin has a fast-growing channel in which he recently reached 40,000 subscribers. His channel gained increased momentum in the last few months as he pivoted his focus to helping aspiring video creators over 40.
Dale is not only one of the world's leading self-publishing authorities, recently releasing the fourth book, Networking for Authors , in his 12 books in 12 months Self-Publishing with Dale series, but he is also a prolific YouTuber. His main channel has 900 subscribers shy of 100,000, while his two channels total more than 113,000 combined subscribers.
Indie Author Magazine Features The BookFest?
Another publishing industry event I'm looking forward to is The BookFest Adventure . The two-day virtual program will be livestreamed on Saturday and Sunday, October 26-27, 2024. Day one will contain panels, conversations, keynotes, and segments for readers. On day two, the content will focus on writers.
In addition, The BookFest? will announce its Fall 2024 book award honorees during the Salute to The BookFest? Award Winners presentation airing throughout the livestream and in its entirety at the end of the day on Sunday.
In honor of the upcoming event, Indie Author Magazine is devoting an entire issue to The BookFest? Adventure. The magazine is free and contains lots of great advice and strategies for indie authors at all stages of the book development and marketing process.
?? Download Your Special BookFest? Issue of Indie Author Magazine .
Let by Webbie-Award-winning "Books That Make You" podcast and radio host Desireé Duffy , TheBookFest? was featured in last week's "Ross Brand on Video" newsletter as one of our favorite book awards.
?? Watch The BookFest? Adventure on The BookFest Home Page or go to the Books That Make You YouTube Channel .
I help companies like yours make more money through business storytelling that sets you apart from the competition. Data-Driven Content Marketer | Podcaster | Content Strategist | Author | Affiliate Marketer
1 个月Thank you so much for the inclusion and all the other insightful content.