How to Build a LinkedIn Content Calendar That Works for Your Busy Life in 2024

Being a busy entrepreneur, time management is always impossible. In between meeting with people, strategizing, and overseeing multiple projects, it would be hard to constantly be present on LinkedIn . Though I understood that LinkedIn is one of the best platforms through which you can strengthen relationships and get across to your network, I didn't have the space or discipline to do regular posts.

Everything changed, however, when I decided to create a content calendar. It transformed the game for me, keeping me organized, consistent, and strategic with my LinkedIn content. Let's break this down; this is how I created a content calendar that works for me as I enter 2024, and how you can do it.

Step 1: Setting Clear Goals

Why am I publishing on LinkedIn in the first place? is the question I should ask myself first.

The misconception that you should post just because everyone else is does not take much time to grasp; without a purpose, you become just another item on an endless to-do list. In my experience, LinkedIn serves as a valuable resource for networking, knowledge sharing, and industry-specific learning. Producing material became less of a barrier when I clarified my goals for using LinkedIn.

You also have to define what you want to achieve. Perhaps it is about your personal branding, lead generation, or even keeping active in a professional network. Defining your "why" will help guide all your moves.

Step 2: Choosing Content Pillars

The next thing I did is narrow down on a few key subjects I wanted to talk about regularly. These are called the content pillars. Mine include entrepreneurship, leadership, business growth, and personal reflections.

By narrowing it to a few themes, I can keep concentration with space for creativity. It is also easier to create batches of content when you already know what you are going to write about. I would recommend having 3–5 topics that actually align with your goals and with your sources of expertise. That way, the focus is on the content and your audience knows what to expect from you.

Step 3. Schedule That Would Work for Me

That is where I needed to be honest with myself. Ideally, I would post every day. Realistically, though, that would not be feasible given the nature of my schedule. So, I contented myself with posting at least 2–3 times a week. It feels manageable and keeps me consistent.

Every Sunday, I find time to plan and draft posts for the next week. Sometimes, I make batches of content for the whole month, especially if I'm in an industrious mood. The important thing here, however, is finding your own pace; there's the temptation to push for more frequent posts, but quality in consistency is always better than quantity. Better to post twice a week for months than to be burnt out after posting every day for a week.

Step 4: Mix up the types of content

2024's LinkedIn content comes in virtually every shape and size. I don't want to give the same old thing to myself or my audience, so I'm mixing it up.

Sometimes I share some of my personal reflections or insights from my business journey. Other times, I upload a carousel with tips, an infographic, or even a short video. That way, it's interesting for the audience to consume and exciting for me to produce, as well.

I also mix formats depending on time available. A brief text-only post with just one insight suffices in a rush. But if I have more time, I'm able to write in a more fleshed-out carousel or even video. Mixing formats has helped keep my calendar flexible and fun to maintain.

Step 5: Engaging With My Audience

Not just a post-and-done thing. One thing I have made time for is interacting with my audience. After all, LinkedIn is a social network, and the real value comes from the conversations you spark.

I spend a few minutes every day commenting on threads, responding to other users' posts, and getting to know new people. You don't need to spend several hours doing this – 15-20 minutes is a lot. That keeps me in touch with my network and builds stronger relationships, which is really one of the reasons I want to use LinkedIn.

Step 6: Tweak and Fine-Tune Your Calendar

A content calendar is not carved in stone. As time went on, I had to switch some things up based on what was working and what wasn't. For example, I realized that my audience loved to hear personal stories compared to just plain informational posts. So, I've actually been putting out more personal insights, and it's paying off.

The beauty of a content calendar is that it gives you a structure and yet remains flexible. I track what's performing well - likes, comments, and shares - to see what resonates and make the required adjustments. This has been good on LinkedIn analytics, which gives a clear data output regarding what type of post or post format performs best.

Step 7: Using Tools to Stay Organized

There are just a few tools that have made this process smoother for me. I plan out my weekly content on Google Sheets and keep track of my ideas on Trello. If you are managing a more complex schedule, you should consider more powerful tools like Buffer or Hootsuite, which allow you to schedule posts in advance.

Because my schedule is quite overwhelming, these enable me to stay updated without having the LinkedIn account slipping through my fingers unnoticed.

The Results

Since I got my content calendar out there, I have just noticed a really meaningful difference in the engagement levels on LinkedIn. It's not just more frequent; it's much more targeted, too. More folks in my network, contributing to some great conversations, and a couple of business leads without thinking I've lost control.

Creating a content calendar has given me this feeling of control over my LinkedIn strategy, and it's been one of the most efficient tools to manage in my busy life.

Last thoughts

If you are not very busy but don't want to lose track of what is happening on LinkedIn, I also recommend making a content calendar. It's a bit of work in advance, but then it saves you tons of time and keeps you organized in keeping everything done consistently.

Do you post once a day? Once a week? Whatever it is, and though life may get pretty busy, a planned content calendar can help keep you on that path and meet your LinkedIn objectives.

—------------------------------------------------------------------------------

Need Help with Your LinkedIn ?

Hi, I'm Shivi Vats! If you want to improve your LinkedIn, you’re in the right place with Weblozy.?

At Weblozy, we focus on LinkedIn automation and content optimization. This means we help you create a LinkedIn profile that stands out and connects you with the right people. Whether you want to manage your profile yourself or need some help, we’re here for you!

Let’s connect! Reach out to learn more about how we can help you make the most of LinkedIn. ??

Want to stay updated on LinkedIn tips and news?

?? Subscribe to our LinkedIn newsletter ?? Follow our Weblozy page ?? Connect with me and click the ?? on my profile for updates!

Let’s make your LinkedIn work for you with Weblozy!