How to build a lead conversion pipeline

Do you hate prospecting sales?

For most people who are selling products or services, especially entrepreneurs and small business owners, the thought of spending hours on a phone and receiving a barrage of ‘No thank you’ responses (and that’s probably the politest reply you’ll get) is both mind-numbing and demoralizing.

This is why I’ve shared the five steps to improving your prospecting while maintaining your sanity.

However, in sales, one of the most important tasks is qualifying sales leads.

If you get this right, the job of selling becomes easier because you’ll be developing relationships with prospects who fit your target audience and are more likely to buy from you.

That’s going to save you time, effort, and money as you negotiate the sales funnel.

Now, there’s a term you’ve probably heard.

"Sales funnel."

But you may not understand just how important it is to your success in sales.

If this is the case, you’re not alone.

According to Salesforce, a whopping 68% of companies haven’t identified their sales funnel.

Could this be the reason that Salesforce also found that 79% of sales leads are never converted?

Take it from me, understanding what a sales funnel is and why it matters is important.

If you are under the impression that maximizing the potential of your sales funnel is hard work, I’m not going to lie, it is.

However, with the right strategies, you can master how to generate leads without the legwork.

It’s all about knowing what tactics to use, when, and then putting a process and system in place to make it flow effortlessly.