How to Build a Landing Page for Your Course Business

If you are running an online course business, the chances are you are building landing pages. But if you are not, it’s time to reconsider. In this article, you’ll see how to build a landing page for your course business.

A landing page is any web page that consumers get to land on, but differs from your homepage or any other page and has a sole and distinct purpose.

How to Build a Landing Page for Your Course Business

The goal is to drive people further into your sales funnel and turn them into your customers. In the digital marketing world, a landing page is used to feature a product or service or present a special offer and ask users in return to provide their contact information.

But landing pages can do so much more:

Boost lead generation

Gather key customer data

Improve brand awareness

Increase website traffic

Grow your email list

Build credibility

According to HubSpot, companies that increase the number of their landing pages – from 10 to 15, have better conversion rates and see a 55 percent increase in leads.

So, if you want to build a landing page for your course business, this article goes over the 7 steps you need to take to create a landing page that converts.

Let’s dive in!

Step 1: Identify your target audience to build a course business landing page

In order to convince people to buy your course or join your email list, you will need a landing page that speaks to them directly.

To do this, first, identify your target audience and come up with a customer persona that has all the characteristics you expect to see in your ideal customer. Based on the information you find, you will then have created a persona with the relevant audience demographics.

For example

First-time parents, ages between 22 to 35 need some parenting advice for toddlers.

Soon-to-be computer graduates want to improve their coding skills with a course.

People currently in retirement want to take up a gardening course.

These are just a few examples that can give you an idea of what you need to be looking more into further exploring their pain points and then coming up with a solution.

An optimized landing page that is designed especially for a niche audience, has more chances to convert site visitors into recurring customers. The more details you find, the better.

Step 2: Define your goal

There are so many things a landing page can do. However, for each marketing campaign, it’s best to have only one primary goal.

Doing so should help you figure out what you include in your landing page in terms of copy, visual, design, and the structure of the page and where to add key web elements like call-to-action buttons and encourage site visitors to click through.

So think about what are you after and set some priorities. Do you want to increase leads? Get more email subscribers? Boost those sales or prepare people for a course launch? The possibilities are endless!

Once you define your goal you will build a unique landing page that stands out.

Step 3: Write the copy to build a course business landing page

The written copy/text of your landing page needs to be engaging and compelling. Bold headlines and statements always get the attention of users but you need to make sure they will work in your favor.

Be clear and avoid jargon language but use industry-specific keywords and action words.