How to build a landing page that generates immediate income (3 things to include in your copy...NOW)

As some of you who follow me on Facebook may or may not know, last week I kicked off the first official Ask Me Anything Tuesday. 

The premise of this live video series is to dissect a marketing/branding and business challenge in real time so as many people as possible can glean value from the conversations I have with my audience. 

This week, Jake, an extremely talented web developer, inquired about how he can take his side development projects and turn them into a business that produces regular income for his family.

Jake has a few things going on that are working REALLY well for him and some things that he could definitely improve upon. 

Here is the 20-minute video where we review in great detail some quick victories for his online activity:

For those of you who are readers, not watchers, here are the quick highlights of what we discussed and how YOU can increase your marketing and business development activity immediately by implementing them:

1. Join Facebook Groups-- They are largely underutilized, particularly by professional service providers who sell to other businesses and think Facebook is only effective for product-based companies. WRONG. There are Facebook groups for just about anything. No joke...there's one called "Texas Lawyers" boasting over 4,000 active lawyers in Texas. There's a target demo on a silver platter. Join the groups and establish rapport and use them to do research on your demographic. 
2. Use LinkedIn consistently-- In my humble opinion, LinkedIn STILL hasn't become too diluted (surprising, I know). You increase your odds tenfold by reaching out through InMail rather than a cold call or email. By using LinkedIn you are saying to your client, "I actually checked you out, looked through your profile, and then decided to reach out." It unconsciously signals much more effort than a cold email. So use it. And use it a lot.

Regarding your sales copy like Jake's landing page:

1. Sell the problem, not the benefits.-- No one cares about why you're so amazing to work with, particularly if YOU'RE the one saying you're amazing to work with. Your sales pages should do one thing: SELL THE PROBLEM. Use it to empathize with your audience. The more times they read copy and say to themselves, "Yes, that's right. I feel that way," the more you get them to subconsciously agree to working with you.
2. When you do highlight benefits, make sure the benefits speak to the problem you are selling. Jake listed some incredible benefits about how he is technically proficient, but was using the pitch of "I build websites that sell" to get people to convert. His benefits should align with his main value prop. I.E.: he needs to overwhelm the page with statistics from clients who have sold coaching after utilizing his web development services. 
3. Limit your call to actions-- All of your sales pages should lead your readers to take ONE action and one action only. Don't overwhelm or confuse them with multiple options and places to go. Effective sales pages have ONE goal. Highlight it multiple times throughout the page.

I hope you enjoy the AMA Tuesdays. If you want to be featured, or you have feedback, or you have tips for Jake, please leave them in the comments section below! 

If you want to tune in live, they take place at 11am on Facebook. Subscribe to my live feed, or go ahead and friend me there to follow along. 

Lastly, these videos are about helping AS MANY people as possible. If you know someone looking to make their side business their main business, share this video with them!