How to build the ideal customer profile
This is the third edition of our Pipeline Generation Series, which aims to strengthen your pipeline for 2025.
In this edition, you can examine what you and your team can do to build your ideal customer profiles.
Also, members will find information on what’s happening with their inspir’em membership, webinars, recommended reading and more. Including our new Pipeline Generation Planning online course, which is open to existing members.
And a heads up: We’re hosting our third webinar on pipeline generation, covering how to identify ideal customers, and speaking with guest David Meyer, MD at ClarifyB2B, on Friday, 7 February 2025, at 3 PM GMT, 10 AM EST, 7 AM PST.
New blog - Defining ICPs: crafting an ideal customer profile
In our latest blog post, you can find out how to identify and refine your target market and develop a comprehensive customer profile. Plus, uncover how to segment your audience effectively.
New dates added! Book your place: Pipeline Generation Planning
Personal development allowance? Then check out our new, in-person Pipeline Generation Planning course.
This course brings greater depth and detail to what you can learn in the online version, focusing on personal and business goals, target markets, pipeline reconciliation, and tracking progress, and it empowers you to build sustainable revenue growth this year, and every year.
Industry article we’ve read this week:
Salesforce
In this in-depth refresher, Belal Batrawy takes you through what makes for a good Ideal Customer Profile (ICP). The article also offers steps you can take to start crafting ones that meet your company’s needs, plus mistakes to avoid.
inspir’em memberships
Part two is here! The new online Pipeline Generation Planning course
You can now start the second part of the online Pipeline Generation Planning course. It includes a 15 minute lesson video and resources to help you do territory planning and build effective ICPs.
Webinar catch-up: Aligning personal goals and pipeline
Our second webinar in the Pipeline Generation Series is now available to watch in your new Pipeline Generation Planning course. inspir'em CEO Emma Maslen shares realistic methods for aligning personal goals with pipeline generation success.
领英推荐
Upcoming?member?webinars
Ideal Customer Profiles (ICPs)
Friday 7 February. 3 PM GMT, 10 AM EST, 7 AM PST
Pipeline reconciliation plans
Friday 28 February. 3 PM GMT, 10 AM EST, 7 AM PST
Tracking progress
Friday 14 March. 3 PM GMT, 10 AM EST, 7 AM PST
New inspir’em resource:
Starter for 10 Guide: Pipeline Reconciliation Planning
In this resource, we put forward a framework for efficient pipeline and territory management. It includes tips for maintaining a full pipeline and keeping it dynamic.
And the guide also offers ideas on how to track performance and adapt your strategies for continuous improvement.
Do you have your course certificate?
Don’t forget that as part of your inspir’em membership is the opportunity to gain a course e-certificate. Take a brief assessment of your learning and gain a certificate to demonstrate your knowledge, and you can watch a video to see how to add your certificate to your LinkedIn profile. Don’t forget to tag inspir’em when you add your certificate to your profile!
Blog: Org Charts – structuring your target personas
As you build out your pipeline generation activity for the months ahead, it can help to take a step back from an account, so that you can rediscover the organisation afresh. In this blog, you’ll find four steps to build an org chart that speaks to the right personas for your business.