How to Build a Grocery Delivery App Like Ocado

The grocery delivery industry has grown tremendously in the past few years, driven by changing consumer behavior, technological advancements, and more.?

With the busy schedule and a growing desire for convenience, consumers are increasingly turning to online platforms to get their groceries delivered straight to their doorsteps, thus resulting in the growth of the grocery delivery industry, and at the same time providing a lucrative opportunity for those entrepreneurs who are looking to step into the world of online business.

Leading this transformation is the British online grocery store Ocado, which has completely changed the way people shop for groceries.

What is Ocado?

Founded in 2000, Ocado isn't simply some other online grocery store. They've set up themselves as a leader within the market via their revolutionary approach. Ocado gives an extensive choice of groceries, household items, or even apparel, all available for buy via their person-pleasant app and internet site. But what sincerely sets them aside is their unique model. Unlike conventional online platforms that depend upon present supermarkets for stock, Ocado operates its own warehouses and delivery network. This permits them to manage the supply chain, product quality, and an unbroken client revel from start to completion.

Success Story of Grocery Delivery Platform Ocado

Ocado's journey from a startup to a leader in online grocery delivery is a prime example of innovation and adaptation.?

Let’s have a look at its journey from a simple online store to a major player in the grocery industry.?

• Ocado launched their first iPhone app on July 13, 2009. 'Ocado on the Go' is an app that lets customers shop for groceries without using a computer. The app was made available for Android smartphones by the firm on April 19, 2010.

• In July 2010, Ocado undertook a stock market Initial public offering.

• In 2015, Ocado launched the Ocado Smart Platform, its proprietary end-to-end solution for operating retail businesses online.

• Ocado started creating robotic and machine learning systems in 2017 to automate several aspects of its business, including supply and delivery.

From being a basic online grocery store, Ocado has now developed into a technological and technical leader. The corporation has been able to adjust to the constantly changing demands and expectations of its customers due to its inventive automated warehouses and other technology advancements.

Business Model of Ocado

Ocado has a distinctive business strategy that blends technology and retail. In terms of retail, Ocado uses its online platform to offer groceries to customers directly. Its automated warehouses and advanced logistics guarantee prompt order fulfillment and delivery.

Regarding technology, Ocado grants licenses to other grocery stores worldwide for its in-house technology and automation solutions. Among these is the Ocado Smart Platform (OSP), an all-inclusive hardware and software solution for managing an online grocery store. By granting licenses for its technology, Ocado generates extra income and assists other merchants in enhancing their online grocery businesses.

Revenue Model of Ocado

Ocado's revenue model has two main parts:

1. Retail Sales: This is the traditional model wherein Ocado acts as a web grocer, promoting at once to customers via its platform. They control their personal inventory and fulfillment via their automatic warehouses.
2. Ocado Smart Platform (OSP): This is where Ocado leverages its expertise in automation and technology. OSP is a suite of solutions offered to other grocery retailers. The revenue comes from licensing fees, subscription charges, and potentially a share of the sales generated by the retailers using their platform.

Why You Should Invest in Building an Online Grocery Delivery App Like Ocado?

The online grocery delivery business is expected to show a high growth rate in the coming years. Building a user-friendly app like Ocado can help you to tap into this lucrative market and offer customers a convenient way to shop for groceries. Here are some additional reasons to consider:

• Increased demand for convenience
• Growing use of smartphones, mobile apps, and internet penetration
• Multiple revenue streams
• Scalability

Features Required To Build a Grocery Delivery App Like Ocado

Building a grocery delivery app similar to Ocado requires a huge range of capabilities to guarantee a smooth and effective shopping experience for customers. The following are the crucial features to keep in mind while developing a grocery app like Ocado:

• User-Friendly Interface
• A diverse range of product catalogs with high-quality images and descriptions.
• Order Management
• Multiple Payment Gateways
• Efficient Logistics and Delivery System?
• Promotions and Loyalty Programs
• Analytics and Reporting
• Real-Time Order Tracking
• Flexible delivery slot booking system
• Real-time order tracking
• Customer Support

How To Build a Grocery Delivery App Like Ocado?

Let’s discuss the different approaches you can follow to build a grocery app like Ocado, so that you can select the best one.

Custom Development:

This method will involve building an Ocado-like grocery delivery app from the bottom up. It can be necessary to hire a group of specialists internally or contract with a well-known app development company to handle the process of app development.

The developers will handle every step of the process, from integrating features to developing and testing the grocery app, which will raise the cost of development. Moreover, it is a drawn-out procedure that lengthens the product's time to market.

Using Readymade e-Commerce Software

On a broader level, using readymade e-commerce software can let you bypass developing the whole app from scratch. These market-ready pre-build solutions come pre-integrated with essential features and APIs, to launch a grocery app like Ocado in days or weeks, depending upon your customization requirements.?

Choosing readymade ecommerce software will reduce the cost and shorten the go-to-market time for your grocery app.?

One such readymade ecommerce software that you can use is Growcer. This turnkey solution comes with all the essential industry standard features that are required to launch a grocery delivery app like Ocado, without any hassle.?

What makes Growcer the best option to launch a grocery app?

• It is a self-hosted and 100% white-label solution.
• Fully customizable and scalable as per your business needs
• Lifetime license with source code ownership.
• Pre-integrated with multiple APIs and Payment Gateways.
• Free technical support.
• Non-recurring charges.
• GDPR compliant.
• Progressive Web Apps
• Already tried and tested
• Personalized Demo Available.

Wrapping Up

The success of online grocery delivery businesses like Ocado demonstrates the vast potential of the online grocery delivery market. With careful planning, understanding the factors that led to the success of? Ocado, and leveraging readymade e-commerce software like Growcer to build a user-friendly and feature-rich grocery app, you can easily tap into this growing market.?