How to build a great design portfolio
Molto Terfo
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An excellent design portfolio is the main character of a designer's performance. It holds a curated collection of a designer's best works. It is where designers get to show their skills, expertise, and versatility. Whether you are a graphic designer, web designer, digital artist, or product designer, a great portfolio gives you a chance to outstand your competitors. It is your storyboard that attracts your clients. So building a great design portfolio is the base of starting your freelance work.?
When building your design portfolio, you have to pay attention to its structure first; what it contains and how it is presented. In the contents of your portfolio, you should have at least three parts: your personal information, your experience, and your work. Clients are always interested to know the person they are hiring, the experience that person has, and the evidence of your skills.?
Your personal brand is where you introduce yourself to your clients. It is where you start the excitement of getting to know yourself. People often have difficulties describing their story; "Should it be formal or friendly?", "Should it be one or two paragraphs?", "What should I include?". This confusion makes people produce irrelevant and mundane content. Hence, your personal information must start with who you are; your name, and then it continues in telling where you reside and your socials where they can get a hold of you. Some people add a small paragraph describing who they are and what they do in an artistic way. That is very advisable too.?
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Your experience is where you show your clients your work ethic. Most people want to add every freelance work they have participated in even if they did it for a month or two. That is inaccurate. Every client needs to know you are a committed person in what you do and to show that you have to put your longest experiences in front. You have to vend your commitment to your clients and that will get you the trust you need from the clients.?
Your work is the main part of the show. It is where the trust you built on the experience tightens. It is where clients finalize their interest in you. Most people don't want to scroll for over 3 pages to see if you are worth their time and money. Most just see your first page and get their judgment. So always try to get your best work at the top and make your work attractive. Most clients also see the way you present works; your authenticity, did you use a template or not and originality is a crucial thing in a designer's portfolio because if you can't design your portfolio then what can you do??
In conclusion, your design portfolio is where you set your chance of getting a job. Therefore it should be the first thing that you worry about when applying for freelance work. In addition to that, your portfolio and CV are very different things and we will assess those differences in the coming blogs.?