How To Build A Great Company Culture.

46% of job seekers say that workplace culture is an important deciding factor when looking for a new job, but why is this?

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Workplace culture and job satisfaction go hand in hand; no matter how shiny the payslip, a poor workplace culture creates a poor employee retention rate. It is vital when attracting top talent, for them to feel like they fit with your company’s personality and are therefore less likely to look elsewhere in the competitive employment market. As 66% of UK Millennials, who make up the majority of the working population, care more about culture than compensation and feel that job-hopping is advantageous to their careers, assessing and improving your current company culture is essential.

Now that we’ve outlined the importance of a positive workplace culture, let’s look into how you can build a great one.

Promote diversity and inclusivity at work

79% of employees said working somewhere with a diverse workforce is important to their happiness at work*. Hence, not only does it benefit job satisfaction, but research has also found that more diverse companies outperform companies that have little diversity*.?You can promote diversity and inclusion in your company by sending out surveys for your employees to communicate how inclusive and diverse they feel the company is. Another area to consider is recruitment, as it’s possible the reason your company lacks diversity is due to bias within the recruitment process. For more insight on this topic see our ED&I infographic on our Linkedin.

Move with the time

People want a better quality of life, and this includes a better working life. The recent pandemic has catalysed the shift to hybrid working as well as outlined the importance of looking after your mental health at work. So, to modernise your company culture you can incorporate Mental Health Days, flexible working, relaxed and green office spaces to name a few starting ideas.

Promote employees’ growth

Take your employees’ career growth seriously by offering career development within your company and empower employees to learn new skills that are useful to their career. Methods range from regular E-learning to upskilling your staff via apprenticeships. It’s impossible to ignore that 94% of employees would stay at a company longer if it invested in their career development*. Hence it is vital not only for retaining talent but growing it within your company.

Communication is key

Seeking feedback at all levels within the company can have a profound effect on your company’s culture and flow.?Open door policies and encouraging employees to speak up promotes collaboration, respect and allows employees to feel comfortable in their environment. This is extremely beneficial when mistakes occur as the process of owning and rectifying them becomes significantly faster.

This guide aims to give you a starting point to develop your company’s culture. Our HR services can help you create a better working environment; if you would like more guidance on this topic, contact us or check out our business services on our website. Our services include (but are not limited to): policy creation, aiding you with staff handbooks as well as providing annual HR audits.

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References

*For references please see our News page on our company website.