How to Build an Executive Social Media Strategy That Works

Found this?article, and wanted to write something targeted at?C-Suite?being on?social media?so here is my article ...

Take the new?CEO?of?Barclays?(Jes Staley) launching himself on?LinkedIn, as one of my team said?"shame he didn't have a chat with someone to make his profile a bit more dynamic......"

Why you need a strategy

All business do something with?social media, usually social media sits under marketing and a company will use paid media such as advertising (when we know nobody looks at ads) or marketing will put a post out every few weeks and the employees will be asked to like it.?

These are tactics.?I doubt "social media" is generating anything for you.?

How to create a strategy

Here at?DLA Ignite, we work with clients to create a strategy, we don't turn up and impose something.

We run a collaborative workshop so you the clients are empowered to come up with the strategy that you want.

Of course, we will share our expertise, and offer support and guide, but at the end of the day this is about all of the leadership team buying into (and executing) a strategy.

What does our strategy session look like?

We can run them face-to-face over a day, or this is the the version we provide that we deliver virtually

Introduction - 60 minutes?

In this 40 minute presentation (20 minutes for questions) we explain the link between social media and?revenue?and?profit.?How as a business, you can see every keystroke of your team(s) time spent on social can be connected to?EBITDA.

• How we see the world and how social has changed it
• Research and facts
• How people are behaving and why
• How this impacts business now and in the future

This would be delivered (and recorded) the week before the workshop.

Questionnaire?

Following this session we would send out a questionnaire, this is about collating an “as is” position.?

Questionnaire - a dozen or so questions - 20 minutes

• Where are you now, your "as is" position
• What’s your thinking around what social could do
• How big can you dream?

Workshop

Then we would run a workshop online

Workshop - 2 to 3 hours

In this workshop we create a set of deliverables?

• Debate to understand what is your “to be position”
• How crucial is social going to be
• What are the challenges to implementing
• What to call this initiative, the initiative mission statement
• Pledges

Following the workshop, we will issue you with a report.

There is no restriction on the numbers for the workshop, we would expect the senior management (C-Suite) and their first reports.

So who's social selling?

In case you missed it, the?Bank of America’s Merrill Lynch?have?banned cold calling?and have moved all their people to?social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.

But surely cold calling has a better ROI than social selling??Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"

The?CRO?(chief revenue officer),?Richard Eltham?of?Namos Solutions, of one of clients posted a comment on LinkedIn about?social selling. See?here.

“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”?

Kevin Murray?who is the Head of Sales at?MacArtney?Underwater Technology recently posted about his success with social selling?here?and wrote an article about the transformation that has happened in sales?here.

I don't believe you Tim!

If you check out this?video?of?Chris Mason?CEO at?Oracle?reseller?Namos, fast forward to 19 minutes 55 seconds. Chris talks about a?$2.6 million win from being on social, after completing the?DLA Ignite?social selling and influence course.?

Here at?DLA Ignite?we don't do?"hints and tips sessions"?we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.?

Other articles you might be interested in ....

Would you buy social selling training course from somebody that doesn't use social selling?

How to create budget and build a business case for your social selling project

Articles for the CEO

What does success in a social selling project look like?

Can I be fired for not social selling??

What's the difference between legacy sales and modern selling?

Is making no change to my sales team an option in the world today?

Can my business speak directly to the modern buyer while retaining control of the message???

What is the secret sauce of social selling?

Can social selling break down the silos between sales and marketing?

Can I turn my LinkedIn time line from a load of rubbish into a load of value?

Why your random acts of social are killing your business

Can I find investors for my business with social selling?

Not understanding social selling is totally fine

Your social selling project isn't a decision of "yes" or "no" , it's when

Are you still measuring digital with an analogue mindset?

Can Social Selling help me navigate the great resignation?

Should my 2022 business planning include social selling?

Can I be data driven with social selling?

How grid selling will transform your pipeline and win rate

Can I use social selling as a small business?

Is your competition transforming to social selling in stealth mode?

We need more campaigns - Really?

Articles for Sales leadership

10 reasons you get social selling all wrong

For fax sake at least know what social selling is before you dismiss it!

What is social selling?

Can I see which salespeople are contributing with social selling?

Can I get a consistent prospecting framework for managers with social selling??

Can I get complete visibility to measure and monitor each reps results with social selling?

Can I get accountability across my sales team for prospecting with social selling??

Can I gain an effective prospecting framework with social selling?

Can cold calling and email marketing kill my business??

Can I measure our social selling project?

Can my lack of confidence of social be holding my team back?

Can I get the most from my sales navigator licenses with social selling???

Can I de-risk my pipeline with social selling??

Can my salespeople create content??

Can social selling create value for my clients?

Can I use prospect sequencing with social selling?

Can I build a social selling program or should I buy one?

Can my behaviour on social media be losing me business?

Can I run QBRs with social selling?

Can I increase deal velocity with social selling?

Can social selling help me sell, if everybody is on vacation?

Can social selling help me avoid attrition in sales teams?

Can social selling help with team selling?

Reading blogs won't transform your pipeline

You are the sum of all your digital handshakes

Why social selling isn't just marketing

The difference between LinkedIn training and social selling training

Can programmatic social selling sort my pipeline issues?

Will being part of the conversation on social generate me any revenue?

Can social selling help me with virtual selling?

Social media engagement - None of my sales team have time for it. Really?

Should my salespeople be making time to create social posts? Of course

Can Social posts create pipeline or opportunities? You bet!

There is a clear gap opening in business between those companies that have a pipeline problem and those that don't ...

How are you going to build pipeline and prospect now that all the low hanging fruit has gone?

Articles to support sales people - sales process and sales tips

Why your leadership is wrong when they tell you that to get more pipeline requires you to send more email and make more calls

Can social selling help with my discovery calls?

Is social selling inmailing people on Linkedin??

Can I unblock deals with social selling??

Can I get more meetings with VPs with social selling??

Can I get on more short lists with social selling?

Am I being outsold by my social selling competition?

Can social selling stop prospects from ghosting me???

Can I be a catalyst to change with my prospects with social

Can I influence the buyer's journey with social selling?

Can I optimise my selling time with social selling?

Can I gain a competitive advantage with social selling???

Why automation is a zero sum game?

Can I get a predictable prospecting system with social selling???

Can I sell $1 Million deals with social selling?

Can I get headhunted for my next job with social selling??

Can I use prospect sequencing with social selling?

Can I use social selling if I have nothing to say?

Looking for hacks, maybe you shouldn't

How do I make the most of a slow summer sales period?

How do I sell social selling training to my boss?

Can I get invited to more client top table discussions with social selling?

What is the best way to influence my LinkedIn network?

Can I use social selling to sell into a territory?

Can I use social selling to grow pipeline within target accounts?

Can social selling help me if my companies website isn’t good enough?

Can social selling help me if my prospect list is out of date?

Can social selling help me if we are too expensive?

Do my SDRs need to become hybrid?

Can social selling help me if we are not market leader?

Can social selling help me get past gatekeepers?

I don't know you. I've never spoken to you. You've never acknowledged my existence. But you want me to help you!

What should you do if your leadership team is not social

Can my content, create action in my prospects with social selling?

Can social selling work for me as an SDR?

I need to do this Linkedin thing and I need to do it now

Should I do a post or an article on LinkedIn?

How to deal with depression in sales

Why prospecting today is about clicks and likes

Articles to support channel and third party selling

Can social selling help my channel partners sell more??

Articles to support Account Based Marketing / Account Based Selling - ABM - ABS

Can we make our ABM program a success with social selling?

Articles about Employee advocacy

How empowered employees on social media became more powerful than brands?

Why employee advocacy isn't a silver bullet

Articles for Marketing

I paid for somebody to write my Linkedin profile, isn't it awesome? No!

Can social selling be relevant to me if I'm in marketing?

Can social selling put marketing front and centre of a business?

Can my prospects and clients get value alignment with my business though social selling??

Can we get away with just updating our LinkedIn profiles a bit??

How to Create Simple Social Media Rules for Employees

What content works on LinkedIn and for social selling??

Can I win more B2B deals with buyer enablement??

Can I transform my team with two 90 minute sessions on social selling?

Can I get better results for my ABM campaign with social selling?

Are my prospects and customers searching for insight on social media?

Our VP of Sales Just got 83 likes on a LinkedIn post, so that means we are social selling? No!

Should you outsource your social media?

Can I get banned from LinkedIn if somebody else manages my profile???

Articles for social procurement

Can I use social media in procurement and supply chain?

How social transformed procurement

Articles for the CFO and Finance

Accelerating digital skills is one of the top priorities for finance leaders