How To Build Engagement On Twitter

Twitter has been around for a long time and it is still a very helpful platform to build your business. If you know how to go about it, you can use Twitter to expand your reach, promote your content and build engagement and relationships with potential customers.

If you’re starting from scratch with Twitter it can take some time to build up a strong following but once you have got through the initial struggle, you will probably find that your Twitter marketing takes on a life of its own.

Many businesses make the mistake of using Twitter for self-promotion without taking the time to build engagement and develop strong relationships with their followers. Unfortunately while this approach may work in the short term, over the long term you’re probably not going to get the results you’re looking for.

To succeed on Twitter, as with most other social media platforms, you need to engage your audience and focus on building relationships and promoting other peoples’ content as much or even more than your own.

Here are some suggestions to help you build your engagement on Twitter so you can establish a consistent, solid presence and gather a strong list of loyal followers.

What should you post on Twitter?

If you’re posting to Twitter on behalf of your business, it’s important that you keep on topic. This means not posting snippets of your personal life, photos of your cat or your opinion on non-work related topics, except on the odd occasion. To be taken seriously on Twitter you will need to keep up a consistent stream of relevant, valuable posts. Make sure you share your own content, but also supplement that with sharing other peoples’ content.

When you aren’t sharing your own content on Twitter, you can:

• Retweet other peoples’ relevant content. Make sure it is high quality and contains information that will be valuable to your own audience.
• Reply to influencers and other people who are discussing topics relevant to your industry.
• Share your thoughts on relevant topics to encourage discussion and interaction.
• Ask questions to encourage a conversation and boost engagement. Use hashtags wherever possible to connect you to wider conversations.
• Post images, videos and other forms of creative content. Visual content including photos has been shown to have a positive effect on the number of retweets your content will get.

Your Twitter bio

It’s well worth paying some attention to writing a great Twitter bio, as prospective followers will read it when they are deciding whether or not to follow you. A boring, generic, irrelevant or poorly written bio can reflect badly on you and your business and could cost you valuable followers and credibility.

When writing your Twitter bio, you won’t have a lot of space so it’s important to make the best use of the room you do have.

Great Twitter bios have a few things in common. They are accurate and professional, and they are targeted towards the niche they are aiming for. This is important when it comes to establishing your credibility and attracting the right kind of followers. It’s also a good idea to include a few personal details, especially if you can share an interesting fact about you to help you stand out from the rest and create intrigue.

Building up your profile on Twitter is extremely worthwhile for business owners and employees and can help you increase your visibility and boost your authority in your chosen niche.

See more at https://www.nextmarketing.com.au/2015/07/social-media-how-to-build-engagement-on-twitter/ 

Jo Macdermott from Next Marketing works with business owners in Melbourne who require marketing support. Jo specialises in tactical marketing plans and campaigns that are pragmatic and make a lot of business sense.