How to Build an Employer Brand

This guide on How to Build an Employer Brand that Attracts the Talent you Want was originally posted on Copeland Automotive Recruitment website where you will also find several useful resources to help you build a team for our automotive business.

If you’ve never heard of an employer brand before, now’s the time to expand your education. According to the CIPD, a brand is the way organisations differentiate themselves from competitors in the labour market. With the right reputation, you can recruit, retain, and engage the perfect professionals for your team.

Now that the world is more “connected” than ever, with social media, review websites and online forums leading the way for digital communication, people have endless ways to talk about your company. With the right branding strategy, you can get involved in the conversation and begin to influence it in a positive way.

Whether your automotive business is large or small, Employer Branding is something you should be taking seriously. Copeland’s guide will provide you with the insights and resources you need to get your brand right and attract the right people.

First we investigate what an employer brand is. Then we look at what employees are looking for from Employers. Finally, we go into detail about how you can build your employer brand.

In the guide you will discover: 

• What employer branding is
• The things employees are looking for in businesses
• How to build a strong and successful employer brand
• Current trends in employer branding
• If you ignore your brand – what are the risks
• A brand audit for you to complete
• What to do next

GET YOUR FREE COPY OF THE EMPLOYER BRANDING GUIDE

About Julia Pennington

Julia is Managing Director of Copeland Automotive Recruitment - UK automotive industry recruiters who help enhance your business performance. Finding you industry expert candidates and reducing your hiring times - focusing on quality over quantity.

We recruit mid to senior level sales, marketing and operations roles covering 4 employer sectors: Vehicle Manufacturers, Automotive Fleet & Financial Services, Marketing Agencies and Automotive Suppliers.

We have over 18 years' experience in automotive recruitment allowing us to give expert advice on jobs, salaries and market trends. Learn more by downloading your complimentary copy of our Automotive Industry Salary Guide

Ready to Talk? Get in touch: [email protected] or 07973 286342