How to build an empire with the right marketing techniques?

“Rome was not built in a day”

Most of us heard this famous saying, likewise for everyone if you want to become a blogger, Digital Marketer, You Tuber, or you are a budding entrepreneur looking to expand your business and build an empire, you need to remind yourself that all great things take time. You should have patience, dedication and determination to achieve something great in life. But everything here a product or a personal brand needed to market itself.

Bearing this in mind I am here to tell you some interesting fact and techniques of marketing those can definitely help you building an empire in future:

So before taking much time let’s get started,

First thing first let’s talk about fundamental of marketing

Hope we all know what exactly marketing is?

As per my opinion marketing is a scientific process of providing right product to right customer at the right time, now why it is science as we all heard it is an art or creativity?

Marketing is a science because before creating a product you should have answer some questions mentioned below.

Who you are the target customers for your product and services+?

Are they facing difficulties with the current product and services?

Can you product or services heal your customers’ pain points?

First you need to search for the opportunity like many entrepreneurs did for example Jeff Bezos got the opportunity of creating online book store, by understanding the problem what customer face when buying a book also he make strategic pricing for it followed by online delivery with online and offline payment method.

Creating a right product at the right time is half the battle won.

And also understanding the demand and market supply.

“Don’t find customers for your products, find products for your customers.”-Seth Godin.

This is what Xerox and Google does as now these are becomes verb not only a product anymore and are real example of “word of mouth” marketing.

For marketing you product or services you need to follow multiple channels of marketing before actual sales take place, these are:

Further marketing channels divided into two categories:

Traditional Marketing (Choose only when you want to target housewives, rural people and fifty plus individuals because as per research it is found that they are less active on social media)

For example-

·      Billboards and Hoardings

·      TV and Radio Advertisement

·      News Paper Advertisement

Digital Marketing (Choose only when you want to target teenagers, adults and urban people because a per research it is also found that they are very active on social media platforms)

For Example:

·      Email Marketing

·      Social Media Marketing

·      Search Engine Marketing

And list goes on. You need to choose accordingly.

Now let’s understand marketing techniques in deep with the help of CATT Funnel.

According to the CATT Funnel, Wealth (W) = n^CATT

Where

n= Niche

Your success depends on the niche which you choose so that you can become the only one or the no one, because people hardly remember who is number two or three. For inspiration we can take example of some companies dealing on their particular niches OYO, Apple, JIO and many more. Let’s keep this in mind before choosing niche for yourself, your niche should be common from your passion, talent and have demand in market so that you go on creating a product, analyse all these three criteria first then finally choose the niche.

C= Content

Make sure you should create a value driven content for your customers. Your content may be a blog, video, podcast, or anything.

A= attention

And now should go on to seek some attention in the market through SEO, Social media marketing and paid ads.

T= Trust

Trust building can better done within audience by customer reviews, email marketing, and branding. You can also take help of various marketing campaigns.

T= Transaction

And now it’s time for final sale i.e. transaction. People will only spend when they trust on your product. And also suggest to others.

So always be careful about creating CATT Funnel.

Let’s talk further about Branding because nowadays people are tends to purchase only branded products or services or from people who turned themselves as a brand example Katrina Kaif for Kay beauty , Kylie Jenner for kylie cosmetics and Elon Musk for Tesla Motors.

Your brand is what people say about you when you’re not in the room – Jeff Bezos.

First thing first you should build a personal brand to sell products but how it can be possible:

For example if you want to become expert in something like digital marketing, financial analyst, or expert in any field.

You can follow some basic steps before launching your product or service in market this process is also known as MassTrust Blueprint given by my mentor Digital Deepak who is the No. 1 digital marketer in India.

Learn: For learning any skill set you need to understand the concepts, remember the facts and implement the procedures.

Work: Now it’s time implement what you have learnt so far because without implementation learning is vague. You can start freelancing or work in any suitable company for getting experience.

Blog: writing a blog gives you the next level of understanding. Blogging has a certain importance and that helps you understand better and it will also teach your readers.

Consult: When you have created a personal brand with blogging, at this time you can consult for other companies, instead of working for them. Give them ideas to market their products.

Mentor: Choose to be mentoring others by giving them internship on your own niche, trust it mentoring will eventually your understanding to a whole new level.

Start up: Finally time has come to launch your own product and services as you have much experience in the market and industry.

And after this if you choose any digital medium for marketing your product or services don’t forget to apply “Integrated Digital Marketing Concepts.”

But what is Integrated Digital Marketing?

This is not the new term but a combination of different marketing channel, there are people who focus only on a particular marketing channel and they don’t get expected results.

So here we go use the concept of integrated Digital Marketing concept, If you are providing content through blog post you need to market it among your audience with the help of SEO, can use social media for product promotion, create paid advertising campaigns for reach and lead generation, have a lead magnet and make others to subscribe for email and build your email list of targeted customers or for further retargeting them, at last write an excellent sales copy which can attract your potential buyers into customers.

When we apply these concepts then sales which definitely happen,

So without wasting much time go on to start something new and apply these concept that I have mentioned on this blog recapping to my top headline building an empire really needs time and continuous efforts, till then you need to have patience and dedication.

Please give your valuable feedback for my blog so that I could motivate myself for writing further blog posts.

Thank you for giving your valuable time, wish you all Good Luck.

P.S. This blog post is the part of my internship in “Digital Deepak.”