How to Build an Email List
Ascentrik Research Pvt Ltd
B2B Data & Intelligence that empowers your Marketing & Sales; Research and Analytics that fuels your Data Products
You may be looking for a quick way to discover qualified leads, to achieve a good ROI on your next marketing campaign. Or you may want to build a high-quality lead list yourself. Whatever be the case, there are some very important aspects about building a list of email addresses that you need to be aware of, before you go ahead with your email marketing campaign.
Before getting started let's address the principle on which you need to choose how you will build your email list. This principle is quality and accuracy of your email list for a successful marketing or sales campaign
Quality Of Your Email List
Email marketing is one of the most successful and profitable forms of marketing, but the success of your email marketing campaign is directly dependent on the quality of your email list. Without an accurate and relevant list of contacts, your efforts will end up being a waste of time and resources.?
Intruding on someone without consent in order to sell your products, is not only annoying but is also considered a breach of privacy and a legal offence in many countries. Secondly, the damage it does to your brand in the physical and online world is almost irreversible. Any email marketer understands the high loss due to bounced emails, unsubscribes, spam flagging, and unread emails.
All this can be carefully avoided through knowledge of the right ways to source data for email marketing and cold calling. Doing this will help you reap the benefits of the very powerful technology of extracting data and sales intelligence. With the right data in hand your company's business development, marketing and sales teams will derive greater success from their efforts and your organisation’s profits will increase.?
Here are some pros and cons of 3 methods to build an email address database, so you can choose the best one based on your needs.
The 3 Most Prominent Ways To Acquire A Mailing List
01. Building an email database yourself:
Acquiring the list yourself is a great way to ensure that all the contacts on your list are those that have explicitly opted in to receive communications from you. It requires site visitors to fill up a form or provide their email ids to receive newsletters, discount offers, or product information from your company.
How do you build an email list yourself?
The answer to this is quality content. Maintaining a blog that is updated regularly with posts and infographics, will draw viewers to your site. At the end of each piece of content, you need to add relevant and personalised calls to action that encourage people to sign up or subscribe to being notified about further such content. Since people who visit blogs are looking to solve a very specific problem, or gather information on a specific topic, offering a free pdf download in exchange for their email id will surely entice visitors looking for detailed information.
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02. Download a mailing list from an online email database:
This is the method most frowned upon, out of the 3. Yet, lots of companies allow you to sign up and buy a list of email addresses from a large email database software, for a certain amount of fee. This may be the quickest method, but as you might have guessed, is not the most fool-proof and reliable.
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03. Obtaining an email list through custom list research:
Custom research is the process of having a team of research experts works directly with the client, to understand and fulfil their unique data needs. The team researches various online sources as well as conducts interviews with key industry personnel, to gather relevant intelligence and insight, along with a complete profile of potential customers.
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Conclusion:
The above pros and cons will help you choose the best fit for your company, as you weigh factors like time, budget, and human resources associated with creating high-quality content in-house. Or the alternate option of saving time and money by downloading an existing list, but losing out on data accuracy. Nevertheless, if high accuracy and low bounce rate are what you are looking for, you may want to consider custom database research that has both short-term and long-term benefits.
To know more about the email list services offered by Ascentrik Research please visit this link
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